Sunday’s Primetime Uninterrupted Coverage Presented by Callaway and the New Chrome Tour Golf Ball, Features Callaway Ambassador Stephen Curry
NBC Sports’ Coverage of The Sentry Kicks of 2024 PGA TOUR Season Beginning Tonight at 6 p.m. ET on GOLF Channel and Peacock
STAMFORD, Conn. – Jan. 4, 2024 – NBC Sports’ presentation of The Sentry will feature uninterrupted coverage presented by Callaway during the final hour of play this Sunday night in primetime on GOLF Channel and Peacock, as the PGA TOUR kicks off the 2024 season at the Plantation Course at Kapalua on Maui, Hawaii.
This marks the second consecutive year that Callaway will present uninterrupted coverage for the final hour of The Sentry on GOLF Channel and Peacock. Sunday’s uninterrupted coverage on GOLF Channel and Peacock, which will begin around 7 p.m. ET, will feature a personal welcome from Callaway ambassador Stephen Curry and will promote the new Chrome Tour Golf Ball, which was officially released by Callaway on Wednesday.
“We always look for creative ways to work with partners to enhance our golf broadcasts for the viewers at home,” said Tommy Roy, NBC Sports’ lead golf producer. “We’re thrilled to have Callaway back this year to present uninterrupted coverage on Sunday during the critical moments down the stretch at The Sentry.”
“Callaway is proud to present uninterrupted final hour coverage of The Sentry once again, as we celebrate an exciting start to 2024 and the launch of our outstanding new Chrome Tour Golf Balls,” said Callaway VP of Global Marketing, Nick McInally. “We were thrilled to be the first to present uninterrupted coverage at The Sentry last year. Now with a great golf ball and an introduction from our ambassador Stephen Curry, we’re excited for fans to enjoy another entertaining viewing experience this weekend.”
Callaway also presented uninterrupted coverage for the final hour of the 2023 KPMG Women’s PGA Championship at Baltusrol on NBC and Peacock.
NBC Sports’ coverage of The Sentry begins tonight at 6 p.m. ET on GOLF Channel and Peacock, with weekend coverage airing across NBC, GOLF Channel and Peacock. Click here for more information.
ABOUT CALLAWAY GOLF
Callaway Golf, a Topgolf Callaway Brands Corp. (NYSE: MODG) brand, is the leading manufacturer of premium golf clubs, balls, performance gear and accessories worldwide. Through an unwavering commitment to innovation, Callaway pushes the limits of performance and creates demonstrably superior products designed to make every golfer a better golfer. For more information, please visit www.callawaygolf.com.
ABOUT GOLF & NBC SPORTS
NBC Sports delivers comprehensive live golf tournament, studio and shoulder programming; technology; and services around the sport of golf. Anchored by GOLF Channel, NBC Sports, GOLF Channel and USA Network feature more live coverage of the sport than all other U.S. television networks combined, including global tournament action from the PGA TOUR, LPGA Tour, DP World Tour, NCAA, USGA Championships – including the U.S. Open and U.S. Women’s Open – Olympics, The Ryder Cup and The Presidents Cup, as well as high-quality news, instruction and original programming.
NBC Sports Next, the sports and technology services division of NBC Sports, complements NBC Sports and GOLF Channel’s comprehensive golf coverage by reaching millions of consumers via GolfNow, the leading online tee-time marketplace and provider of golf course operations technology and services; and GolfPass, the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits.
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