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Former Steeler Hines Ward Makes NBC Debut

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Soccer Action starts at 5 p.m. ET

Olympics Coverage More Social than Super Bowl, Grammys, Oscars, Golden Globes and all 7 games of World Series Combined 99% of All Social TV Buzz between 7pm-Midnight Attributed to Primetime Olympics Coverage

More than 217 Million Watch 2012 London Olympics, Surpassing the 215 Million from the 2008 Beijing Olympics Olympic Halo Effect; NBC’s London Success Lifts Viewership Across NBCUniversal Platforms NBC’s Olympic Primetime Averages 31.1 Million Viewers, The Most-Watched Non-U.S. Summer Olympics in 36 Years – Topped 2008 Beijing Olympics by 12% and the 2004 Athens Olympics …

31.1 Million Average Viewership Through Saturday Tops Beijing by 12% and Athens by 25% 21.8 Million Average Viewership in Primetime Last Night Topped Comparable Night From Beijing by 30% 15th Time in 16 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics LONDON – August 12, 2012 – Through 16 days, the …

Closing Ceremony Celebrates London in Spectacular Fashion with “A Symphony of British Music” & the Athletes of the London Olympics Coverage Begins Sunday at 7 p.m. ET/PT with London Gold Hosted by Costas and Michaels As previously announced, NBC will air a full episode of a commercial-free network preview of the new comedy, Animal Practice, …

Most Spectacular Moments of the 2012 London Olympics Featured during 16- hour Programming Marathon

***NOTE THESE ARE VIEWERSHIP AND RATINGS NUMBERS FROM FRIDAY. SATURDAY’S DATA WILL BE AVAILABLE LATER TODAY*** Average Viewership of 7.1 Million for Weekday Daytime Shows tops Beijing Olympics Daytime by 31% Every Weekday Daytime Show from London Olympics tops Each Comparable Day from Beijing 212.7 Million Total Viewers for the London Olympics Through Friday is …

Average of 4.35 Million Watch Team USA’s 2-1 Victory over Japan on NBC Sports Network 1.467 Million Video Streams for Team USA-Japan is Most-Streamed Event in Olympic History More Than 210 Million Total Viewers for the London Olympics, Surpassed Total Viewership for Atlanta for 2nd Most-Watched Event in U.S. Television History 31.9 Million Average Viewership …

12th Time in 13 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics Last Night’s Viewership also Topped the Comparable night From the 1996 Atlanta Olympics 32.6 Million Average Viewership and 18.3 Household Rating for the First 13 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 …

11th Time in 12 Nights that Primetime Viewership Topped Comparable Nights from the 2008 Beijing Olympics 8 Nights of at Least 30 Million Viewers Tops Total From Entire Beijing Olympics (5) and Athens Olympics (2) Combined 32.8 Million Average Viewership and 18.5 Household Rating for the First 12 Nights of the London Olympics is Most …

Houston at New York Friday at 8 p.m. ET Los Angeles at Columbus Wednesday, August 15, at 7 p.m. ET

All-Around Bronze Medalist Danell Leyva Competes in High Bar Gold Medal Final in Primetime on NBC Lolo Jones Competes in 100M Hurdles Gold Medal Final Tomorrow Night on NBC Men’s Triathlon Live on NBC Sports Network at 6:30 a.m. ET Team USA Women’s Basketball vs. Canada Live on NBC Sports Network at 9 a.m. ET …

7 Nights of at Least 30 Million Viewers Equals Total From Entire Beijing Olympics (5) and Athens Olympics (2) Combined 33.6 Million Average Viewership and 18.8 Household Rating for the First 10 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years London Olympics Pacing Ahead of Beijing and Athens …

Gabby Douglas Most-Clicked Athlete on NBCOlympics.com 7.6 Million Devices Now Verified by Cable, Satellite & Telco Customers NBCOlympics.com Visitors Spend More Than 27 Minutes Per Visit, More Than Twice the Time Spent During Beijing Olympics 102.6 Million Total Videos Streamed and 45 Million Live Videos Streamed Already Surpass Total for 2008 Beijing Olympics NBC Olympics …

London Olympics Pacing Ahead of Beijing and Athens in Every Measurement Through 9 Days Nearly 195 Million People Have Watched the Olympics on the Networks of NBCUniversal 33.9 Million Average Viewership and 18.9 Household Rating for the First 9 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years Serena …

New Multi-Year, Multi-Platform Agreement Includes Increased Digital Rights and 10 Additional Hours of Television Coverage Beginning in 2013 Coverage Now Includes Memorial Day play and Women’s Semifinals NBC will continue to Air Opening Sunday, Middle Weekend and Live Championship Weekend Coverage

London – August 5, 2012 – NBC will air Michael Phelps: America’s Golden Champion, a special, intimate look at 18-time gold medalist and 22-time overall Olympic medalist, Michael Phelps, Sunday night at 7 p.m. ET/PT, 6 p.m. CT/MT. Phelps sat down exclusively late Saturday night with NBC Olympics host Bob Costas, and disclosed his innermost …

EACH OF THE FIRST 8 NIGHTS OF THE LONDON OLYMPICS HAS BEEN WATCHED BY AT LEAST 28.5 MILLION VIEWERS, A FIRST IN THE HISTORY OF THE SUMMER OLYMPICS Through 8 Days 189 Million People Have Watched the Olympics on the Networks of NBCUniversal 34.5 Million Average Viewership and 19.2 Household Rating for the First 8 …