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Missy Franklin Swims 200M Backstroke Gold Medal Final Men’s 50M Freestyle Swim on NBC in Primetime LIVE Women’s Soccer Quarterfinals Begin on NBC Sports Network LIVE Team USA Women’s Basketball vs. Czech Republic on NBC Sports Network Track and Field Begins

30.8 Million Viewers Last Night is 4th Straight Night of London Olympics with More than 30 Million Viewers, and 5th in 6 Nights Viewership is Most for the First Wednesday for any Non-U.S. Summer Olympics in 36 Years 34.8 Million Average Viewers and a 19.3/32 Household Rating for the First 6 Nights of the London …

New York at Houston tomorrow at 8 p.m. ET Dallas at Portland Saturday at 7 p.m. ET

38.7 Million Viewers Last Night is Most for the First Tuesday for any Non-U.S. Summer Olympics in the History of Televised Summer Olympics (1960) 35.6 Million Average Viewers and a 19.5/33 Household Rating for the First 5 Nights of the London Olympics is Most for any Non-U.S. Summer Olympics in 36 Years 21.8 Household Rating …

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Phelps & Lochte Swim in 200 IM Semifinals; Lochte Also Swims 200M Backstroke Semifinals in Primetime Missy Franklin Swims in 4×200 Freestyle Relay Gold Medal Final on NBC Tomorrow in Primetime Men’s Gymnastics All-Around Gold Medal Final on NBC Tomorrow in Primetime Team USA Men’s Beach Volleyball vs. Latvia on NBC Tomorrow Team USA Women’s …

Network’s First-Ever Olympics Coverage Nets Record Audiences MSNBC, CNBC, Bravo Also See Increased Olympic Numbers

Michael Phelps-Ryan Lochte Expected in 4×200 Meter Freestyle Relay Final in Primetime on NBC Women’s Gymnastics Team Gold Medal Final on NBC Primetime Dream Team vs. Tunisia LIVE on NBC Sports Network at 5:15 p.m. ET Team USA Women’s Soccer vs. North Korea LIVE on NBC Sports Network at 12:15 p.m. ET

36.0 Million Average Viewers Last Night is Most for First Sunday for any Non-U.S. Summer Olympics in History (Since 1960) The Average Viewership for Opening Ceremony (40.7 million) and Last Night (36.0 million) is Higher than ANY Night from the Beijing, Athens or Sydney Games 19.8/33 National Rating for First Sunday Night is 9% Higher …

NBC Primetime Show Sunday, July 29, 2012

NBC Primetime Show Saturday, July 28, 2012

Missy Franklin Swims 100 Meter Backstroke Final in Primetime on NBC Tomorrow Michael Phelps Swims 200 Meter Butterfly Heat Tomorrow on NBC Daytime Team USA Women’s Water Polo vs. Hungary on NBC LIVE Team USA Women’s Basketball vs. Angola on NBC Sports Network All Events Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile …

28.7 Million Average Viewers Tops First Night from Atlanta by More Than 2 Million Viewers; Nearly 5 Million More than Beijing; and Nearly 9 Million More than Athens, the Last European Olympics NBC’s two-day primetime average of 35.6 million viewers is the best start to a Summer Olympics on record 15.8/29 National Rating for First …

Fab Five Begins Gymnastics Team Competition on NBC Team USA Competes in Beach Volleyball and Water Polo on NBC Dream Team LIVE on NBC Sports Network All Events Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile & Tablet App

40.7 Million Average Viewers Tops Atlanta Opening Ceremony; Nearly 6 Million More than Beijing; and 15 Million More than Athens, the Last European Olympics 21.0/37 National Rating 12% Higher than Beijing and 44% Higher than Athens; is Best for Any Non-U.S. Summer Olympics Ever Highest-Rated Friday Night on Any Network in a Decade

23.0 Rating and 40 Share is 7% Higher than Beijing, 28% Higher than Athens and 24% Higher than Sydney National ratings and viewership will be available later this afternoon.

Team USA Competes in Men’s Beach Volleyball and Women’s Basketball on NBC NBC Sports Network Airs Team USA vs. Columbia in Women’s Soccer LIVE Soccer and Beach Volleyball on NBC Sports Network and MSNBC All Events Live Streamed on NBCOlympics.com and NBC Olympics Live Extra Mobile & Tablet App

Ryan Seacrest and Tom Brokaw to Contribute Interviews and Reports Queen Elizabeth II to Officially Open Games; First Lady Michelle Obama to Lead Official U.S. Delegation; Sir Paul McCartney to Perform London Olympics Opening Tease Voiced by British Actors Ewan McGregor and Emily Blunt

“One moment will be among the more astonishing and memorable in Opening Ceremony history, one that people will be talking about for years to come.” – Bell on Opening Ceremony “Among the last great family-viewing television events on the planet.” – Bell on the Olympics “We could not be more excited to finally get this …

Television & Digital Combine to Set New Olympic Record for Ad Sales