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  • 2014 Sochi Olympic Media Guide – U.S. COVERAGE OF THE GAMES

    Year Games Location Network Hours Rights Fees 1960 Winter Squaw Valley CBS 15 $50,000 Summer Rome CBS 20 $394,000 1964 Winter Innsbruck ABC 17.25 $597,000 Summer Tokyo NBC 14  $1.5 million 1968 Winter Grenoble ABC 27  $2.5 million Summer Meixco City ABC 43.75  $4.5 million 1972 Winter Sapporo NBC 37  $6.4 million Summer Munich ABC …

  • 2014 Sochi Media Guide – NBCUNIVERSAL’S OLYMPIC TRADITION

    Sochi Will Be NBC’s 14th Olympics, the Most by Any Network  “America’s Olympic Network” Carries Unprecedented Eighth Consecutive Games The 2014 Sochi Winter Olympics represent the 14th Olympic broadcast by NBCUniversal, the most ever by any media company. The Sochi Winter Olympics mark an unprecedented eighth consecutive Olympic broadcasts by NBCUniversal. The impressive streak began …

  • 2014 Sochi Olympic Media Guide – MOST-WATCHED OLYMPICS

    THE FIVE MOST-WATCHED WINTER OLYMPICS IN U.S. TELEVISION HISTORY 1. Lillehammer, 1994* 204 million 2. Vancouver, 2010 190 million 3. Salt Lake City, 2002 187 million T4. Torino, 2006 184 million T4. Albertville, 1992 184 million T4. Nagano, 1998 184 million THE 10 MOST-WATCHED EVENTS IN U.S. TELEVISION HISTORY 1. London Olympics – 2012 217 …

  • 2014 Sochi Olympic Media Guide – NBC & NBCSN TO PROVIDE UNPRECEDENTED 116 HOURS OF COVERAGE FOR SOCHI 2014 & RIO 2016 PARALYMPIC GAMES

    On September 24, 2013, the International Paralympic Committee (IPC) announced that NBC Olympics and the United States Olympic Committee partnered to acquire the U.S. media rights to the next two Paralympic Games. NBC and NBCSN will combine to air 50 hours of television coverage for March’s Sochi 2014 Paralympic Winter Games, starting on March 7 …

  • 2014 Sochi Olympic Media Guide – NBCUNIVERSAL’S ACQUISITION OF MEDIA RIGHTS TO SOCHI OLYMPIC WINTER GAMES

    On June 6, 2011, the International Olympic Committee (IOC) announced that it awarded the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games to NBCUniversal for $4.38 billion. NBCUniversal has broadcast a total of 13 Olympic Games, more than any other media company. The 2014 Sochi Winter Olympics will be NBCU’s 14th …

  • 2014 Sochi Olympic Media Guide – NBC OLYMPICS’ MARKETING

    Leading up to and throughout the 2014 Sochi Winter Games, NBC Olympics’ marketing will tell the stories of the Games. The Sochi Olympic Winter Games are an NBCUniversal Symphony initiative, which leverages the company’s promotional resources to drive awareness to key events. Since the acquisition of NBCUniversal by Comcast in January 2011, NBCUniversal has 40 …

  • 2014 Sochi Olympic Media Guide – NBC OLYMPICS ON SOCIAL MEDIA

    NBC Olympics is offering U.S. viewers robust coverage of the 2014 Sochi Olympics via a myriad of social media initiatives, including social media segments during NBC’s coverage, as well as news and information updates on seven different social media platforms. For the second Olympic Games in a row, NBC Olympics has partnered with Facebook and …

  • 2014 Sochi Olympic Media Guide – NBC TO BEGIN PRIMETIME COVERAGE OF 2014 WINTER OLYMPICS ONE DAY PRIOR TO OPENING CEREMONY

    Primetime Coverage Begins February 6 With more Winter Olympic events than ever before, competition for the 2014 Olympic Winter Games from Sochi, Russia, will begin one day prior to the Opening Ceremony. As a result, NBC will begin its primetime coverage of the 2014 Sochi Olympics on Thursday, February 6, one night before the broadcast …

  • 2014 Sochi Olympic Media Guide – SOCHI VENUES

    The venues at the 2014 Olympic Winter Games are split into two groups — the Coastal Cluster and the Mountain Cluster. The Coastal Cluster features the first Olympic Park at a Winter Games and it will be situated in Adler by the Black Sea. The Mountain Cluster is located about 30 miles away in Krasnaya …

  • 2014 Sochi Olympic Media Guide – FAST FACTS ABOUT THE SOCHI GAMES

      The official dates of the XXII Olympic Winter Games are Thursday, February 6 through Sunday, February 23. The Games will take place over 18 days, and competition will be held the day before the Opening Ceremony for the first time ever. As a result, NBC will begin its primetime coverage of the 2014 Sochi …

  • 2014 Sochi Olympic Media Guide – THE 2014 SOCHI OLYMPICS BY THE NUMBERS

    THE 2014 SOCHI OLYMPICS BY THE NUMBERS 1539+ Hours of coverage across six NBCUniversal platforms – NBC, NBCSN, CNBC, MSNBC, USA Network and NBC Olympics.com – more than Vancouver and Torino combined 1000+ Hours of live streaming coverage on NBCOlympics.com and NBC Sports Live Extra 1000+ Employees on-site in Sochi 700 Total cameras used for …

  • 2014 Sochi Olympic Media Guide – ABOUT SOCHI

    Sochi, which is situated on the coast of the Black Sea, is in the Southern Federal District of Russia. Russia’s largest summer resort, Sochi attracts millions of visitors every year. The development of Sochi as a resort city started in the early 1900s. A city of about 400,000 people, Sochi is in the southwestern corner …

  • 2014 Sochi Olympic Media Guide – ABOUT NBC SPORTS GROUP

    NBC Sports Group consists of a unique array of broadcast television, cable television, regional television, radio and digital sports assets, including NBC Sports, NBCSN, Golf Channel, NBC Olympics, 12 NBC Sports Regional Networks, two regional news networks, NBC Sports Radio and NBCSports.com. In 2012, NBC Sports Group produced two record-breaking events: The 2012 London Olympic …

  • NBCUNIVERSAL TO PROVIDE UNPRECEDENTED COVERAGE OF 2014 SOCHI OLYMPICS

    NBCUniversal to Set Winter Olympics Record with 1,539+ Hours of Coverage 539 Televised Hours on NBC, NBCSN, CNBC, MSNBC and USA Network 1,000+ Hours of Live Streaming Coverage of All Winter Games Competition on NBCOlympics.com via NBC Sports Live Extra NBC Begins 185 Hours of Coverage with Primetime Show on Thursday, Feb. 6 STAMFORD, Conn. …

  • NBCSN TO PRESENT 230+ HOURS OF SOCHI OLYMPICS COVERAGE

    Network to Provide Comprehensive Live Coverage of Sochi Competition Day & Serve as Cable Home of Team USA Daily Coverage Begins Feb. 8 at 3 a.m. ET/Midnight PT Stamford, Conn. – December 17, 2013 – NBC Olympics will utilize NBCSN, the NBC Sports Group’s Emmy Award-winning 24/7 sports network that is distributed in approximately 80 million homes, …

  • NBC OLYMPICS AND YAHOO EXTEND DIGITAL ALLIANCE WITH CONTENT AND PROMOTION FOR 2014 OLYMPIC WINTER GAMES

    STAMFORD, Conn. – December 16, 2013 – NBC Olympics, a division of the NBC Sports Group, and Yahoo have extended their existing digital alliance to include content and promotion surrounding the XXII Olympic Winter Games from Sochi, Russia. The alliance focuses on access for Yahoo’s audience in the United States to all of NBC Olympics’ exclusive digital video highlights …

  • CABLE, SATELLITE & TELCO CUSTOMERS CAN VERIFY SUBSCRIPTIONS NOW TO ACCESS MORE THAN 1,000 HOURS OF SOCHI OLYMPICS LIVE STREAMING CONTENT

    Olympic live streaming content available exclusively at NBCOlympics.com and via NBC Sports Live Extra app for mobile devices and tablets NEW YORK, NY – December 16, 2013 – The nation’s 100+ million cable, satellite and telco customers will be able to access more than 1,000 hours of live streaming content of the XXII Olympic Winter …

  • NBC SPORTS GROUP SURROUNDS UNITED STATES SKI AND SNOWBOARD SELECTION EVENTS LEADING INTO SOCHI OLYMPICS

    NBC Sports Group to Air Coverage of All Five USSA Selection Events for Freeskiing and Snowboarding Halfpipe and Slopestyle Events Will Determine Freeskiing and Snowboarding Halfpipe and Slopestyle Athletes Representing United States in 2014 Olympic Winter Games in Sochi STAMFORD, Conn. – December 13, 2013 – NBC and NBCSN will present live coverage of all …

  • MOSCOW-BASED TV JOURNALIST VLADIMIR POZNER TO JOIN NBCUNIVERSAL’S OLYMPICS COVERAGE IN SOCHI

    Pozner to Appear with Bob Costas on Late Night Show Stamford, Conn. – December 11, 2013 – Moscow-based television journalist Vladimir Pozner will make his U.S. Olympic broadcasting debut as a correspondent for NBC Olympics’ coverage of the 2014 Olympic Winter Games in Sochi, it was announced today. A prominent Russian-American journalist who hosts a …

  • PULITZER PRIZE-WINNER DAVID REMNICK TO JOIN NBCUNIVERSAL’S OLYMPICS COVERAGE IN SOCHI

    Editor of The New Yorker to Contribute to NBC’s Opening Ceremony Coverage & Offer Commentary for NBC News Stamford, Conn. – December 9, 2013 – Pulitzer Prize-winner David Remnick, editor of The New Yorker magazine, will join NBCUniversal’s coverage of the 2014 Olympic Winter Games in Sochi, it was announced today. Remnick, the former Moscow …