FOR IMMEDIATE RELEASE
Wednesday, November 29th, 2023
NASCAR AND NBC SPORTS AGREE TO SEVEN-YEAR MEDIA RIGHTS EXTENSION
NBC Sports Remains Exclusive Home of Final 14 NASCAR Cup Series Races Across NBC, USA Network, and Peacock, Including Championship & Playoffs
DAYTONA BEACH, Fla., and STAMFORD, Conn. – Nov. 29, 2023 – NASCAR and NBC Sports today announced a seven-year extension of their media rights agreement, continuing their long-standing partnership into the next decade. Financial terms were not disclosed.
Per the agreement, which begins in 2025, the final 14 NASCAR Cup Series races – including the Championship Race and Playoffs – will continue to be presented annually across a combination of NBC, USA Network, and Peacock. NBC Sports digital platforms will live stream all television coverage via authentication.
“We are thrilled that the NASCAR champion will continue to be crowned on our platforms for years to come,” said NBC Sports President Rick Cordella. “Whether it’s the unpredictability of a superspeedway, a Playoff cutoff race, or the championship finale, NBC Sports will use its wide array of platforms to present the dramatic conclusion to every NASCAR season for what will be 17 years at the end of this extension.”
“For a decade, NBC Sports has delivered some of the biggest moments in NASCAR to millions of fans, including their broadcasts of the playoffs and our season finale championship race,” said NASCAR President Steve Phelps. “They continue to be a tremendous partner and we can’t wait to watch the drama and excitement unfold with race fans everywhere across NBC platforms for another seven years.”
The long-standing partnership between NBC Sports and NASCAR dates to 2001, when NBC broadcast the second half of the season, including the Championship, for six seasons as part of a joint venture. NBC Sports and NASCAR partnered again with a 10-year agreement beginning in 2015 and running through the upcoming 2024 season. The new agreement begins in 2025.
In the ninth season of the current agreement, the 2023 NASCAR Cup Series on NBC, USA Network, and Peacock delivered a Total Audience Delivery of 2.47 million viewers across 20 races, up vs the comparable coverage in 2022 (2.45 million viewers), according to data provided by the Nielsen Company and Adobe Analytics.
ABOUT NBC SPORTS
NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming.
Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states.