Audience Peaked at More than 29 Million Viewers in Second Quarter
Led By Peacock, Chiefs-Jets is Most Streamed NBC NFL Regular-Season Game on a Sunday
NBC Sports Has Presented Two Most Watched Games of 2023 NFL Season
Viewership Increases Among Females Across All Age Groups, Adding More than 2 Million Female Viewers
Chiefs and Jets Set NBC SNF Records in Respective Home Cities
STAMFORD, Conn. – Oct. 2, 2023 – The Kansas City Chiefs’ down-to-the-wire 23-20 victory over the New York Jets last night on NBC and Peacock averaged approximately 27.0 million viewers – ranking as the most-watched Sunday show since Super Bowl LVII on FOX in February.
Based on preliminary data across NBC, Peacock, NBC Sports Digital, and NFL Digital platforms, the game’s Total Audience Delivery (TAD) average of 27.0 million viewers is up 22% from last year’s Week 4 game (22.2 million as Patrick Mahomes and the Chiefs faced Tom Brady and the Buccaneers).
The Average Minute Audience (AMA) for last night’s live stream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 1.85 million viewers – marking NBC Sports’ largest streaming audience ever for a regular-season Sunday NFL game, and up 42% from last year’s Week 4 game.
The game drew added national attention due to the attendance of pop star Taylor Swift. The “Taylor Made for Sunday Night” SNF game promo was viewed approximately eight million times.
Additional Chiefs-Jets viewership notes:
- Viewership peaked at an estimated 29.4 million viewers between 9:30-9:45 p.m. ET, as the Jets pulled to within eight points of the Chiefs in the second quarter.
- With Chiefs-Jets and the Sept. 7 NFL Kickoff Game (27.5 million for Lions-Chiefs), NBC Sports has presented the two most-watched NFL games this season.
- Based on Nielsen Fast National figures (not including Out of Home metrics), viewership among teen girls (age 12-17) spiked 53% from the season-to-date average of the first three weeks of SNF, while the audience among Women aged 18-24 was up 24%, and Women 35+ increased 34%. The collective growth resulted in an approximate viewership increase of more than two million female viewers.
- Last night’s game (8:23 p.m.-11:17 p.m. ET) registered a national TV household rating of 12.9/35 – up 15% from last year’s Week 4 matchup (11.2/28).
- Both Kansas City (83 share) and New York (38 share) set records for share (percentage of homes with televisions in use tuned into the game) for respective Chiefs and Jets games on NBC Sunday Night Football (since the package debuted in 2006).
Viewership figures are based upon preliminary live + same day data from Nielsen and Adobe Analytics. Official national data for NBC will be available Tuesday.
TOP METERED MARKETS FOR CHIEFS-JETS (based on 44 markets available):
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