FOR IMMEDIATE RELEASE
Wednesday, June 28th, 2023
NASCAR CUP SERIES FROM NASHVILLE IS NBC SPORTS’ MOST-WATCHED SEASON OPENER IN THREE YEARS, UP 9% VS. 2022
Ally 400 Averaged Total Audience Delivery (TAD) of 3.230 Million Viewers; Most-Watched Sporting Event of Weekend, Up 16% vs. NBC’s 2022 Cup Series Average
STAMFORD, Conn. – June 28, 2023 – NBC Sports’ coverage of the Ally 400 from Nashville Superspeedway – its inaugural race of the 2023 NASCAR Cup Series season — averaged a Total Audience Delivery (TAD) of 3.230 million viewers, making it NBC Sports’ most-watched season opener in three years and the most-watched sporting event of the weekend.
Won by Trackhouse Racing’s Ross Chastain, the Ally 400 (7:00-10:15 p.m. ET) was NBC Sports’ most-watched season opener since Indianapolis (4.375 million) during the 2020 pandemic and its second-best opener since Daytona in 2017 (5.440 million). It outpaced the weather-delayed 2022 Nashville race by 9% (2.973 million) and was up 16% compared to the average race viewership on NBC in 2022 (2.784 million).
Locally, Charlotte led all markets with a 4.80 rating. Following are the Top 10:
NBC Sports’ NASCAR coverage continues this week with the much-anticipated inaugural running of the Chicago Street Race for the NASCAR Cup and Xfinity Series. The Cup Series Grant Park 220 race coverage begins Sunday at 5:30 p.m. ET on NBC and Peacock, and the Xfinity Series The Loop 121 race airs Saturday at 5 p.m. ET on USA Network.