FOR IMMEDIATE RELEASE
Monday, November 28th, 2022
NBC SPORTS DELIVERS ITS MOST-WATCHED NFL THANKSGIVING WEEKEND SINCE 2015, WITH TWO-GAME AVERAGE OF 23.4 MILLION VIEWERS
STAMFORD, Conn. – November 28, 2022 – NBC Sports’ primetime Thanksgiving and Sunday NFL presentations combined to register the most watched two-game Thanksgiving weekend since 2015, averaging a Total Audience Delivery of 23.4 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms.
Last night’s game, a 40-33 Eagles victory over the Packers which featured Philadelphia QB Jalen Hurts becoming the first player in more than 70 years with 150+ yards rushing, 150+ yards passing, and multiple scoring passes, averaged approximately 21.0 million viewers.
Three days earlier, Patriots-Vikings averaged 25.9 million viewers – marking the second-most watched primetime NFL Thanksgiving game ever.
Last weekend’s two-game average tops by 24% last year’s holiday weekend viewership (18.9 million).
Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available later this week.
TOP METERED MARKETS FOR PACKERS-EAGLES (based on 44 markets available):
| 1. | Milwaukee | 32.1/60 |
| 2. | Philadelphia | 27.7/57 |
| 3. | Minneapolis | 18.3/43 |
| 4. | Kansas City | 14.8/34 |
| 5. | Las Vegas | 13.8/36 |
| T6. | Sacramento | 13.3/33 |
| T6. | Dallas | 13.3/32 |
| 8. | Cincinnati | 12.2/28 |
| 9. | San Diego | 12.1/33 |
| 10. | Denver | 11.6/29 |
–SUNDAY NIGHT FOOTBALL–
