FOR IMMEDIATE RELEASE
Monday, October 31st, 2022
NBC SPORTS AND PEACOCK POST MOST-WATCHED WEEK 8 SUNDAY NIGHT FOOTBALL GAME SINCE 2015, WITH 21.0 MILLION VIEWERS FOR PACKERS-BILLS
STAMFORD, Conn. – October 31, 2022 – NBC’s Sunday Night Football, featuring a star-studded quarterback matchup as Josh Allen and the Buffalo Bills hosted Aaron Rodgers and the Green Bay Packers, last night delivered its largest Week 8 audience since 2015, averaging a Total Audience Delivery (TAD) of approximately 21.0 million viewers. The Bills jumped out to a 24-7 halftime lead, enroute to a 27-17 victory.
The 21.0 million viewers, based on preliminary data, across NBC TV, Peacock, NBC Sports Digital, and NFL Digital platforms tops last year’s Week 8 SNF game by 24% (Cowboys-Vikings, 16.9 million).
Additional viewership notes:
- Last night’s game is the most watched Week 8 SNF matchup since 2015, which featured Rodgers and the 6-0 Packers visiting Peyton Manning and the 6-0 Broncos (23.1 million viewers).
- Led by Peacock, Packers-Bills topped by 34% last season’s Week 8 SNF live streaming viewership. The game registered an Average Minute Audience of 1.2 million viewers across Peacock, NBC Sports Digital, and NFL Digital Properties.
- Last night’s game (8:23 p.m.-11:19 p.m. ET) registered a national TV household rating of 10.6/27 – up 22% from last year’s Week 8 matchup (8.7/20).
Viewership figures are based upon preliminary data from Nielsen and Adobe Analytics. Official national data for NBC will be available Tuesday.
Local market ratings will be issued on Tuesday afternoon when all 56 metered markets are available.
–SUNDAY NIGHT FOOTBALL–