FOR IMMEDIATE RELEASE
Thursday, October 13th, 2022
NBC SPORTS NEXT AND PREMIER LEAGUE PARTNER TO PROMOTE KNOWLEDGE AND SKILLS TO YOUNG AMERICAN SOCCER PLAYERS AND THEIR FAMILIES
Kids Encouraged to Showcase Their Skills Via Social Media for an Opportunity to be Featured on Premier League Mornings on NBC, USA Network, and Peacock
MINNEAPOLIS, Minn. (Oct. 13, 2022) – NBC Sports Next and its industry-leading youth sports technology brand, SportsEngine, are partnering with the Premier League on a program designed to increase soccer knowledge and improve skills among young soccer players in the United States.
The “Premier League – Next Generation, presented by SportsEngine” promotion is open to every family that signs up a young athlete for soccer using SportsEngine. Currently, SportsEngine partners with more than 4,000 soccer clubs serving nearly 2 million players throughout the U.S. After signing up, each family will receive exclusive content from SportsEngine and the Premier League, highlighted by a welcome video from members of the NBC Sports’ Premier League Mornings team, including host Rebecca Lowe and analysts Robbie Mustoe and Tim Howard. Subsequent videos sent to families from the broadcast team concentrate on tips and demonstrations covering skills, such as passing, defending, shooting and dribbling, as well as advice related to other topics like nutrition and safety.
“We’re excited to launch this initiative with SportsEngine as an opportunity to provide young football players in the United States with useful information and tips to help develop their skills,” said Paul Molnar, Chief Media Officer at the Premier League. “SportsEngine has a great platform and position as a technology leader in youth sports in the U.S., which provides a brilliant and engaging way for us to reach our younger fan base.”
“The popularity of the Premier League in American homes continues to grow every day,” said Brett MacKinnon, Senior Vice President & General Manger, Youth & Recreational Sports, NBC Sports Next. “Combining our resources through this initiative creates provides a supportive runway for the next wave of athletes, and an engaging way for young soccer players their families to learn more about the sport and how it’s played.”
Kids also are invited to show off their newly gained skills on social media, using the hashtag #MYPLMORNING and tagging @NBCSPORTSSOCCER and @SPORTSENGINE, for a chance to have their video featured on Premier League Mornings on NBC, USA Network and Peacock.
SportEngine also is conducting a consumer sweepstakes encouraging parents to post a team photo or video of their child playing soccer on Instagram – using the hashtag #MyPLMorning and #MyPLMorningSweeptakes, and tagging and following @NBCSportsEngine and @NBCSportsSoccer – to be entered for chance at a VIP experience at the Premier League Mornings Live event in Philadelphia, Pa., Oct. 15-16, 2022.
Supplementing the on-air promotion, SportsEngine has produced a soccer “New to Sport Guide” for parents, which provides advice and information about soccer fundamentals, team set-up, rules, positional strategies, terms and definitions, apparel and equipment, ways to play, where to play, and soccer’s governing bodies. The guide and additional learning content will be promoted on air, on SportsEngine’s website and through social media posts.
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports Next, known for its sports technology product innovation, equips more than 30MM players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including SportsEngine, a youth sports club, league and team management platform; GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; TeamUnify, swim team management services; GoMotion, sports and fitness business software solutions; and NBC Sports Edge, a leading platform for fantasy sports information and betting-focused tools. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
About Premier League
The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities and partners in the U.K. and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 800 million homes and is broadcast in 188 countries.
-NBC Sports Next-