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NBC SPORTS PARTNERS WITH THE LEAGUE DATING APP TO LAUNCH MATCH UP EVENTS, A SERIES OF SUNDAY NIGHT FOOTBALL GATHERINGS TO HELP FANS CONNECT IRL

Local Sunday night gatherings to “Match Up” people to watch Sunday Night Football in competing team cities

Stamford, Conn., September 1, 2022 — NBC Sports and The League dating app are partnering to launch Sunday Night Football watch parties at beloved sports bars across the country. Dubbed “SNF Match Up,” the campaign encourages football lovers everywhere to spend Sunday nights socializing with friends at sports bars and meeting new fans along the way while watching Sunday Night Football on NBC and Peacock.

“The SNF Match Up campaign is the perfect way to reach young casual fans, creating experiences in places that they love to spend their time,” said Lyndsay Signor, NBC Sports senior vice president of consumer engagement. “We are excited to launch such a unique partnership with The League to drive members to the events and push tune in to Sunday Night Football.”

“This partnership is the first of many examples of how The League plans to grow our brand through strategic partners like NBC Sports,” said Amanda Bradford, CEO of The League. “The people who enjoy sports tend to also appreciate the work that goes into being able to play at such a high level and appreciate communities like ours that set a high bar for entry. Finally, what sport is more fun than football? Our users are ready for some fun events and a chance to meet great people.”

These SNF Match Up mixers are designed to be a casual and fun place where people can go to root for their teams and meet fellow fans. All attendees will get a chance to win the SNF Match Up Sweepstakes – the grand prize includes 2 tickets to a Sunday Night Football game during the 2023 season.

SNF Match Up kicks off in New York and Los Angeles on Sept. 8 with a special Thursday night edition for the NFL Kickoff game between the Buffalo Bills and the Super Bowl champion Los Angeles Rams at 7 p.m. ET on NBC and Peacock – and quickly moves to Sundays beginning Sept. 11. Leaning into the passion and fandom across the country, the special SNF Match Up events are in the following cities:




    • Sept. 11 Orlando and Dallas
    • Sept. 25 San Francisco and Denver
    • Oct. 2 Kansas City and Tampa
    • Oct. 9 Cincinnati and Baltimore

About The League

The League is a community designed for career-focused singles seeking equally ambitious and driven partners. Modeled after selective sports leagues, universities, and members-only clubs, users must submit an application to gain entrance to The League and connect with other members of its high-achieving community. The League was designed and built by Amanda Bradford, who built the tool for her own personal search. The League operates in 155 regions worldwide and is available on iOS and Android.

NBC’S SUNDAY NIGHT FOOTBALL IS PRIMETIME TELEVISION’S NO. 1 SHOW FOR RECORD 11 CONSECUTIVE YEARS: NBC’s Sunday Night Football finished the 2021-22 TV season as primetime’s #1 TV show in all key metrics for an unprecedented 11th consecutive year – adding to its record for the most consecutive years atop the charts (since 1950), based on official live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the 12th consecutive TV season. For more information on NBC and Peacock’s coverage, click here.

2022 NBC SUNDAY NIGHT FOOTBALL SCHEDULE
Thurs. Sept. 8NFL Kickoff Buffalo Bills at Los Angeles Rams
Sun. Sept. 11Week 1 Tampa Bay Buccaneers at Dallas Cowboys
Sun. Sept. 18Week 2 Chicago Bears at Green Bay Packers
Sun. Sept. 25Week 3 San Francisco 49ers at Denver Broncos
Sun. Oct. 2Week 4Kansas City Chiefs at Tampa Bay Buccaneers
*Sun. Oct. 9Week 5 Cincinnati Bengals at Baltimore Ravens
*Sun. Oct. 16Week 6Dallas Cowboys at Philadelphia Eagles
*Sun. Oct. 23Week 7Pittsburgh Steelers at Miami Dolphins
*Sun. Oct. 30Week 8Green Bay Packers at Buffalo Bills
*Sun. Nov. 6Week 9Tennessee Titans at Kansas City Chiefs
*Sun. Nov. 13Week 10Los Angeles Chargers at San Francisco 49ers
*Sun. Nov. 20Week 11 Cincinnati Bengals at Pittsburgh Steelers
**Thurs. Nov. 24Week 12New England Patriots at Minnesota Vikings
*Sun. Nov. 27Week 12Green Bay Packers at Philadelphia Eagles
*Sun. Dec. 4Week 13Indianapolis Colts at Dallas Cowboys
*Sun. Dec. 11Week 14Kansas City Chiefs at Denver Broncos
*Sun. Dec. 18Week 15New England Patriots at Las Vegas Raiders
Sun. Dec. 25Week 16Tampa Bay Buccaneers at Arizona Cardinals
*Sun. Jan. 1Week 17Los Angeles Rams at Los Angeles Chargers
*Sun. Jan. 8Week 18TBD