FOR IMMEDIATE RELEASE
Tuesday, July 12th, 2022
NBC SPORTS DELIVERS LARGEST AUDIENCE IN 13 YEARS FOR AMERICAN CENTURY CELEBRITY GOLF CHAMPIONSHIP
Final Round on NBC & Peacock Peaked at 2.4 Million Viewers as Tony Romo Won in Playoff
Friday’s Coverage on GOLF Channel & Peacock Delivers Best Opening-Round Viewership Ever
Event Sets Attendance Record with More than 67,000 Spectators
STAMFORD, Conn. – July 12, 2022 – NBC Sports presentation of the American Century Championship celebrity golf tournament – highlighted by Tony Romo winning in a two-hole playoff against Joe Pavelski and Mark Mulder – delivered the largest audience for the event since 2009 across NBC, GOLF Channel and Peacock.
In addition, a record 67,000 spectators attended in-person at the Edgewood Tahoe Golf Course.
Among the viewership highlights:
- Sunday’s coverage on NBC and Peacock averaged a Total Audience Delivery (TAD) of 1.4 million viewers – marking the highest final-round viewership for the event since 2009 and up 17% from last year (1.2 million).
- NBC-TV viewership peaked at 2.4 million from 6:30-6:42 p.m. ET on Sunday during the final playoff hole.
- Across the three days on NBC, GOLF Channel and Peacock, the event averaged a TAD of 963,000 viewers – the best viewership for the event since 2009 and up 19% from last year.
- Friday’s coverage on GOLF Channel and Peacock delivered the best-ever average viewership for the event’s opening round, with a TAD of 211,000 viewers.
NBC Sports owns, operates, and produces the American Century Championship.