FOR IMMEDIATE RELEASE
Tuesday, March 1st, 2022
NBC SPORTS’ COVERAGE OF FIRESTONE GRAND PRIX OF ST. PETERSBURG DELIVERS MOST-WATCHED INDYCAR SEASON-OPENER IN 11 YEARS
Grand Prix of St. Petersburg (GPSP) Averages Total Audience Delivery (TAD) of 1.429 Million Viewers on NBC and Peacock
Is Also Most-Watched Non-Indy 500 INDYCAR Race Since 2011; Up 53% vs. Last Year’s Opener and Up 15% vs. Last Year’s GPSP
Peacock Bolsters Average Minute Audience (AMA) to 23,800 Viewers, Largest Streaming Audience for Non-Indy 500 Race on Record for an INDYCAR Race
STAMFORD, Conn. – March 1, 2022 – The inaugural race of the 2022 NTT INDYCAR SERIES delivered the series’ most-watched season-opener in 11 years as Team Penske’s Scott McLaughlin took the checkered flag at the Grand Prix of St. Petersburg (GPSP) in Florida this past Sunday on NBC and Peacock.
The GPSP averaged a Total Audience Delivery (TAD) of 1.429 million viewers on NBC and Peacock, making it not only the most-watched INDYCAR season opener in 11 years (St. Pete, 2011, 1.840 million, ABC), but also the most-watched non-Indy 500 INDYCAR race in 11 years.
Sunday’s GPSP was up 53% compared to the 2021 INDYCAR season opener at Barber (932,000 viewers; April 18) and up 15% vs. last year’s St. Pete race (1.246 million; April 25), both on NBC.
Bolstered by streaming on Peacock, the race delivered an Average Minute Audience (AMA) of 23,800 viewers, the largest streaming audience on record for an INDYCAR race, excluding the Indy 500. The AMA also includes streaming on NBCSports.com and the NBC Sports app via authentication.
Viewership for the race peaked with a TV-only audience of 1.509 million viewers and averaged a household rating of 0.89. TAD is based on data from Nielsen and Adobe Analytics.
NBC Sports resumes its INDYCAR coverage at Texas Motor Speedway on Sunday, March 20, at 12:30 pm ET on NBC and Peacock.
Below is NBC Sports’ remaining 2022 NTT INDYCAR SERIES coverage schedule:
|Sun., March 20||Texas Motor Speedway||NBC||12:30 p.m.|
|Sun., April 10||Streets of Long Beach||NBC||3 p.m.|
|Sun., May 1||Barber Motorsports Park||NBC||12:30 p.m.|
|Sat., May 14||Indianapolis Motor Speedway (Road Course)||NBC||3 p.m.|
|Sun., May 29||The 106th Indianapolis 500||NBC||11 a.m.|
|Sun., June 5||Raceway at Belle Isle Park/Detroit||USA Network||3 p.m.|
|Sun., June 12||Road America||NBC||12:30 p.m.|
|Sun., July 3||Mid-Ohio Sports Car Course||NBC||Noon|
|Sun., July 17||Streets of Toronto||Peacock||3 p.m.|
|Sat., July 23||Iowa Speedway – Race 1||NBC||4 p.m.|
|Sun., July 24||Iowa Speedway – Race 2||NBC||3 p.m.|
|Sat., July 30||Indianapolis Motor Speedway (Road Course)||NBC||Noon|
|Sun., Aug. 7||Streets of Nashville||NBC||3 p.m.|
|Sat., Aug. 20||World Wide Technology Raceway||USA Network||6 p.m.|
|Sun., Sept. 4||Portland International Raceway||NBC||3 p.m.|
|Sun, Sept. 11||WeatherTech Raceway Laguna Seca||NBC||3 p.m.|
*dates and networks/platforms are subject to change
#all races stream on Peacock, NBCSports.com and the NBC Sports app except the Streets of Toronto, which streams exclusively on Peacock