FOR IMMEDIATE RELEASE
Friday, July 30th, 2021
NBC OLYMPICS’ THURSDAY PRIMETIME COVERAGE DELIVERS HIGHEST-RATED NIGHT OF TOKYO OLYMPICS
More than 100 Million Americans Have Watched NBC’s Tokyo Olympics on TV
2 BILLION Streaming Minutes of Tokyo Olympics Content Consumed – UP 19% from 2016 Rio Olympics & UP 74% from 2018 PyeongChang Olympics
NBC’s Tokyo Olympics Averaging 17.5 Million Primetime Viewers, Pacing to Join NBC’s Sunday Night Football as Top 2 Shows of 2020-21
NBC Extends Dominance Streak as Summer Olympics Ranks #1 in Primetime for 125th Consecutive Night
STAMFORD, Conn. – July 30, 2021 – With American Suni Lee winning gold in the women’s gymnastics all-around, multiple U.S. medal-winning performances in the pool (Caeleb Dressel and Katie Ledecky swim for gold tonight in primetime on NBC), and the beginning of the track & field competition, NBC’s Thursday primetime presentation delivered the highest-rated night of the Tokyo Olympics (10.8 HH rating), based on official live plus same day data provided by Nielsen and digital metrics from Adobe Analytics.
“We continue to deliver massive Tokyo Olympic audiences which are dominating the media landscape throughout the day and across all platforms,” said Pete Bevacqua, Chairman, NBC Sports “The greatest weekend in sports is now upon us, and we look forward to continuing the momentum.”
NBC Olympics achieved milestones across multiple platforms on Thursday:
- Since the beginning of the Tokyo Olympics, NBCUniversal coverage has reached more than 100 million TV viewers.
- Viewers have streamed two billion minutes of Tokyo Olympics content across NBCOlympics.com, the NBC Sports app and Peacock – up 19% though the same point in the 2016 Rio Olympics and a 74% increase from the comparable date in the 2018 PyeongChang Olympics.
- The Tokyo Olympics continued the event’s streak as the most dominant in media, easily winning primetime for the 125th consecutive Summer Olympics night.
NBC Olympics’ primetime coverage is averaging a Total Audience Delivery of 17.5 million viewers through Thursday night — pacing to rank with NBC’s Sunday Night Football as the two most-watched primetime shows in 2020-21.
Thursday night’s presentation, which averaged a Total Audience Delivery (TAD) of 19.5 million viewers across NBC, cable and live streaming, ranks as the most-watched Thursday primetime show since last September’s NFL Kickoff Game on NBC (9/10/20).
In addition, last night’s Tokyo Olympics television viewership (18.9 million) more than tripled combined primetime viewership of ABC, CBS and FOX (5.2 million).
NBC Sports Digital delivered an Average Minute Audience (AMA) of 624,000 viewers on Thursday night across NBC Olympics.com, the NBC Sports app, and Peacock.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic & Paralympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic & Paralympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.