FOR IMMEDIATE RELEASE
Wednesday, July 28th, 2021
NBC’S TOKYO OLYMPICS AVERAGING 17.5 MILLION PRIMETIME VIEWERS, PACING TO RANK WITH SUNDAY NIGHT FOOTBALL AS TOP TWO PRIMETIME SHOWS OF 2020-21
NBC’s Tuesday Night Tokyo Olympics Coverage Averages Total Audience Delivery of 16.2 Million Viewers & Ranks as Most-Watched Tuesday Since Presidential Debate Last September
Tuesday Marks Fourth Consecutive Night with At Least 15 Million Tokyo Olympics Viewers – Longest Streak for Any Network since 2018 PyeongChang Olympics on NBC
Peacock Records Best Tuesday Usage Ever; NBC Sports Digital has Delivered Four Most-Streamed Olympic Primetime Nights Ever in First Four Nights of Tokyo Olympic Competition
STAMFORD, Conn. – July 28, 2021 – NBCUniversal continues to deliver large Tokyo Olympic audiences throughout the day and across all platforms.
NBC Olympics’ primetime coverage highlights that trend, averaging a Total Audience Delivery of 17.5 million viewers through Tuesday night — pacing to rank with NBC’s Sunday Night Football as the two most-watched primetime shows in 2020-21.
Tuesday night’s primetime show, which featured swimming, women’s gymnastics, and indoor volleyball, averaged a Total Audience Delivery (TAD) of 16.2 million viewers, based on official live plus same day data provided by Nielsen and digital metrics from Adobe Analytics.
With 15.7 million TV viewers last night, it marks the first time since the 2018 PyeongChang Olympics on NBC that any network delivered an average viewership of at least 15 million on four consecutive nights.
In addition, last night’s Tokyo Olympics viewership more than tripled the combined primetime viewership of ABC, CBS and FOX (4.3 million) and marks the most-watched Tuesday night since the Presidential Debate on Sept. 29, 2020 (17.9 million on Fox News).
NBC Sports Digital delivered an Average Minute Audience (AMA) of 571,000 viewers on Tuesday night, highlighted by Peacock’s most-consumed Tuesday ever. NBC Sports Digital has delivered the four most-streamed primetime nights in Olympics history over the first four nights of competition.
Additional viewership and consumption highlights:
- Tuesday morning’s Tokyo Olympics coverage on USA Network and NBCSN (8 a.m.-Noon ET) averaged 1.48 million viewers – up 24% from opening Tuesday cable viewership for the Rio Olympics (1.20 million).
- NBC Nightly News with Lester Holt, which is live in Tokyo, averaged 8.5 million viewers on Sunday – the show’s largest Sunday audience since February – and was the week’s most-watched non-sports broadcast.
- NBC Olympics has registered 102.5 million Twitter video views through Tuesday night – more than doubling the number of Twitter video views during the entire PyeongChang Olympics (50.2 million), based upon data provided by Shareablee.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic & Paralympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic & Paralympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.