FOR IMMEDIATE RELEASE
Tuesday, July 20th, 2021
NBC SPORTS’ 2021 OPEN CHAMPIONSHIP COVERAGE DELIVERS 8% VIEWERSHIP INCREASE VS. 2019
More Than 40 Hours of Coverage Across NBC and GOLF Channel Averages 2.148 Million Viewers
Final Round on NBC Averages 4.169 Million Viewers; Up 10% vs. 2019
Live From The Open on GOLF Channel Has Most-Watched Week Since 2017
PGA TOUR Barbasol Championship, LPGA Tour Dow Great Lakes Bay Invitational and American Century Championship Deliver Viewership Milestones
STAMFORD, Conn. – July 20, 2021 – NBC Sports’ comprehensive coverage of the 149th Open Championship at Royal St George’s Golf Club in Sandwich, Kent, England, delivered across-the-board viewership gains for NBC and GOLF Channel vs. 2019.
Across more than 40 hours of live championship coverage on NBC and GOLF Channel, the Open Championship produced a Total Audience Delivery of 2.148 million viewers, up 8% vs. the 2019 Open coverage (1.983 million TAD) and up 27% vs. the most-recent Open Championship at Royal St George’s in 2011 (1.697 million TV-only). Sunday’s Final Round coverage on NBC delivered a TAD of 4.169 million viewers, up 10% vs. 2019 (3.784 million).
Early Round viewership on GOLF Channel drew a TAD of 1.069 million viewers, up slightly vs. 2019 (1.065 million) to rank as the second most-watched Early Rounds on GOLF Channel in five years.
Week-long pre- and post-game Live From The Open coverage on GOLF Channel averaged 148,000 viewers, up 24% vs. 2019 to rank the most-watched week of Live From The Open since 2017 (161,000 viewers).
ADDITIONAL GOLF VIEWERSHIP NOTES
- The Final Round of the PGA TOUR Barbasol Championship on GOLF Channel on Sunday averaged 349,000 viewers, up 83% vs. 2019 to rank as the most-watched Final Round for the event on record.
- GOLF Channel coverage of the LPGA Tour Dow Great Lakes Bay Invitational averaged 218,000 viewers across three rounds (Wed-Fri), up 32% vs. four rounds of coverage in 2019.
- Saturday-Sunday coverage of the American Century Championship on NBC on July 10-11 averaged 1.1 million viewers to rank as the most-watched edition of the championship on NBC since 2009.