FOR IMMEDIATE RELEASE
Thursday, June 10th, 2021
NBCUNIVERSAL TO PROVIDE LIVE 4K HDR COVERAGE OF NBC’S TOKYO OLYMPICS PRIMETIME SHOW FOR FIRST TIME
NBCU will Also Provide 4K HDR Coverage of All Live Competition on GOLF Channel and Olympic Channel: Home of Team USA
STAMFORD, Conn. – June 10, 2021 – For the first time ever, NBC Olympics will provide live coverage of the NBC broadcast network’s Olympics primetime show in certain markets in the 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR) and ATMOS sound, making the pageantry, dynamic imagery, and immersive sound that is unique to the Olympic Games even more spectacular for viewers. NBC’s primetime coverage of the Opening and Closing Ceremonies will also be presented in 4K HDR. The Games of the XXXII Olympiad will take place July 23-August 8, 2021, in Tokyo, Japan.
In addition, live competition coverage of all Tokyo Olympic programming on GOLF Channel and Olympic Channel: Home of Team USA will be made available in 4K HDR throughout the Games, bringing viewers closer to the athletes, venues and Japanese landscape than ever before.
Events which will be featured in 4K HDR during this summer’s Games include gymnastics, track & field, swimming, diving, beach volleyball, golf, tennis and other sports.
NBCUniversal will distribute the 4K HDR coverage to U.S. distribution partners, who will individually choose how to make the content available to their customers.
“The Olympics have been a consistent driver of technological advancements, and even with the challenges of the past year, Tokyo will be no different,” said Gary Zenkel, President, NBC Olympics. “With the rich cultural backdrop of Tokyo combined with the world-class competition of the Olympics, we’re excited to provide the American audience a look at the Games and, for the first time, the live Olympics primetime show with this impressive new 4K HDR technology.”
NBC Sports’ 4K UHD programming provides pictures in ultra-high resolution (3,840 x 2,160 pixels) that is four times that of current HD (1,920 x 1,080 pixels), High Dynamic Range (HDR), which produces wider contrast and richer range of colors, and Dolby ATMOS, which provides a fully immersive overhead surround sound experience.
The Tokyo Olympics take place from July 23 – August 8 on the networks of NBCUniversal.
About NBC Olympics
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.