FOR IMMEDIATE RELEASE
Tuesday, April 13th, 2021

GOLF CHANNEL’S LIVE FROM THE MASTERS COVERAGE WAS MOST-WATCHED DAILY PREVIEW SHOW ON ANY NETWORK DURING MASTERS WEEK

Live From… Viewership for Full Masters Week UP 46% from 2020 and On Par with 2019, Which Featured Tiger Woods’ Historic Victory

Live From… Shows Ahead of Thursday’s Opening Round and Sunday’s Final Round Rank as GOLF Channel’s Most Watched on Respective Days Since 2018

STAMFORD, Conn. – April 13, 2021 – NBC Sports’ Live From the Masters coverage on GOLF Channel was the most-watched daily Masters preview programming on any network from Monday, April 5 through Sunday, April 11, according to official national data provided by Nielsen.

Live From the Masters daily preview coverage averaged 437,000 viewers for the full Masters week from Monday through Sunday*. For Thursday through Sunday coverage before each Masters round, Live From averaged 633,000 viewers, outperforming the closest competition by 67%.

Live From’s full-week average of 437,000 viewers topped by 46% the show’s average during November’s 2020 Masters (299,000) and was on par with the 2019 Masters (442,000), when Tiger Woods won his fifth green jacket and first major in more than a decade.

Additional viewership highlights from GOLF Channel’s Masters week coverage:

    • GOLF Channel’s average viewership for Masters week programming from Monday-Sunday (6 a.m.-3 a.m. ET) was up 50% vs. November 2020.
    • Extended Live From the Masters coverage on Thursday from 8 a.m.-3 p.m. ET averaged 463,000 viewers – marking the largest audience for the show ahead of a Masters opening round since 2018.
    • Live From the Masters on Sunday from 9 a.m.-2 p.m. ET delivered an average of 697,000 viewers – ranking as the best figure ahead of a Masters final round since 2018.

In total, NBC Sports presented more than 55 hours of Live From the Masters coverage from Augusta National Golf Club last week as Hideki Matsuyama finished 10-under to secure his first Masters championship, marking his first major title and becoming the first Japanese man to win a major championship.

*Based upon regularly scheduled Live From… windows (Monday, 2-5 p.m. ET, Tuesday-Friday, 10 a.m.-3 p.m. ET, Saturday 9 a.m.-3 p.m. ET, Sunday 9 a.m.-2 p.m. ET)

-NBC SPORTS-