FOR IMMEDIATE RELEASE
Wednesday, April 7th, 2021
NBC AND GOLF CHANNEL DELIVER MOST WATCHED VALERO TEXAS OPEN ON RECORD
PGA TOUR Viewership on NBC Up 31% in 2021
ANA Inspiration Up 32% from 2019
Augusta National Women’s Amateur is Most-Watched Women’s Golf Telecast Since 2019 Women’s British Open
STAMFORD, Conn. – April 7, 2021 – NBC Sports’ coverage of amateur competitions and professional tours this past weekend on NBC and GOLF Channel delivered across the board ratings milestones, according to official national data provided by Nielsen.
NBC and GOLF Channel posted the most-watched Valero Texas Open on record (dating to 1999), with a four-round average of 1.4 million viewers, up 7% from 2019. NBC’s weekend coverage was up 16%, while GOLF’s early round and lead-in coverage was up 45% vs. 2019.
Viewership highlights from NBC/GOLF Channel’s coverage of the Valero Texas Open:
- GOLF Channel’s first round was the most watched on any network since 2002.
- GOLF Channel’s second round was the most watched on record (dating to 1999).
- The most-watched third round since 2015, with 1.9 million viewers on NBC.
- The most-watched final round on record, with 3.4 million viewers on NBC — up 24% vs. 2019.
NBC Sports continues to deliver significant viewership gains for the PGA TOUR in 2021. Through the Valero Texas Open, PGA TOUR coverage on NBC has delivered a 31% year-over-year increase and a 20% increase for GOLF Channel.
Season-to-date in 2021, 10 of 15 comparable events on GOLF Channel/NBC have registered year-over-year viewership growth vs. comparable coverage of the same event.
On the LPGA Tour, NBC Sports’ coverage of the ANA Inspiration delivered a 32% increase over 2019, as Patty Tavatanakit secured her first career major title with a course-record 62 on Sunday, holding off a final round charge from Lydia Ko.
Through five LPGA Tour events in 2021, GOLF/NBC is up 23% from the same point in 2020 (three events prior to the COVID-19 pause).
In addition, NBC Sports’ presentation of the second Augusta National Women’s Amateur averaged 996,000 viewers to rank as the most-watched telecast of women’s golf since the final round of the 2019 Women’s British Open.
*all viewership numbers are TV-only and do not include streaming metrics