FOR IMMEDIATE RELEASE
Wednesday, February 10th, 2021
NBC OLYMPICS TO PROVIDE UNPRECEDENTED NETWORK COVERAGE OF TOKYO OLYMPICS OPENING CEREMONY
Comprehensive Primetime Presentation to be Complemented by NBC Olympics’ First-Ever Live Morning Broadcast
Primetime Show Begins Friday, July 23, at 7:30 p.m. ET on NBC; Live Morning Broadcast Begins at 6:55 a.m. ET on NBC
“Following the unprecedented challenges presented by the global pandemic, the world will come together in Tokyo for what could be the most meaningful and anticipated Opening Ceremony ever.” – Pete Bevacqua, Chairman, NBC Sports Group
STAMFORD, Conn. – Feb. 10, 2021 – NBC Olympics will provide unprecedented coverage of the Opening Ceremony of the Tokyo Olympics on Friday, July 23, creating a full day of Olympic programming on NBC that culminates in what is always one of the most-watched nights in television with the primetime presentation of the Ceremony. The day will begin with the network’s first-ever live morning broadcast of an Opening Ceremony, followed by a special edition of TODAY with reaction and athlete interviews and then NBC’s first-ever Olympic Daytime show on the opening Friday of the Games.
The highly anticipated Tokyo Opening Ceremony will be the first major global gathering since the worldwide pandemic began last year. The NBC primetime broadcast will feature special coverage of Team USA, along with the performances, pageantry, and Parade of Nations, the heart of any Opening Ceremony, which will be especially meaningful this year. Coverage begins at 7:30 p.m. ET/4:30 p.m. PT on NBC.
In order to provide viewers with the opportunity to share this historic experience with people from around the world as it happens, the Tokyo Opening Ceremony will also be broadcast live on NBC across all time zones starting at 6:55 a.m. ET/3:55 a.m. PT, including participation by TODAY anchors who viewers welcome into their homes each morning. This marks the first time NBC Olympics will broadcast an Opening Ceremony live in the morning. With Tokyo 13 hours ahead of the east coast of the United States, the Opening Ceremony begins at 8 p.m. in Japan, which is 7 a.m. ET/4 a.m. PT.
The NBC primetime coverage of the Tokyo Opening Ceremony will be replayed overnight, allowing viewers another opportunity to experience this historic moment and creating a near Ceremony takeover of NBC.
Pete Bevacqua, Chairman, NBC Sports Group: “Following the unprecedented challenges presented by the global pandemic, the world will come together in Tokyo for what could be the most meaningful and anticipated Opening Ceremony ever. Given the magnitude of this event, we want to provide viewers with as many ways to connect to it as possible, live or in primetime.”
Molly Solomon, Executive Producer and President, NBC Olympics Production: “We are delighted to offer live coverage of the Opening Ceremony for those who want immediacy, and, later in the day, build on NBC Olympics’ terrific primetime legacy with a full celebration of these much anticipated Tokyo Olympics, complete with expert analysis and enhanced coverage of Team USA.”
Gary Zenkel, President, NBC Olympics: “Athletes are the heart of the Olympic movement, and the Opening Ceremony will be a global celebration of their dedication and resilience during their long journey to Tokyo. The same holds true for the IOC, the Japanese government, and the Tokyo Organizing Committee for the Olympic and Paralympic Games, who are navigating unimaginable challenges to provide the athletes with what for so many is a once in a lifetime opportunity to compete on the world’s biggest stage.”
More information about NBC Olympics’ coverage of the Opening Ceremony, including its hosts, and the more than 7,000 hours of coverage planned for the Tokyo Olympics, will be provided closer to the start of the Games.
The full digital and streaming plans for the Tokyo Olympics will be announced at a later date.
JULY 23 TOKYO OLYMPICS PROGRAMMING ON NBC
All Times ET
|6:55 a.m. – 11:00 a.m.||Live Opening Ceremony Coverage|
|11:00 a.m. – 1:00 p.m.||Special Edition of TODAY|
|1:00 p.m. – 4:00 p.m.||Tokyo Olympics Daytime|
|7:30 p.m. – Midnight||Primetime Opening Ceremony|
|12:35 a.m. – 5:00 a.m.*||Overnight Replay of Opening Ceremony|
All Times PT
|3:55 a.m. – 8:00 a.m.||Live Opening Ceremony Coverage|
|8:00 a.m. – 10:00 a.m.||Special Edition of TODAY|
|10:00 a.m. – 1:00 p.m.||Tokyo Olympics Daytime|
|4:30 p.m. – 9:00 p.m.||Primetime Opening Ceremony|
|9:10 p.m. – 1:10 a.m.*||Opening Ceremony Primetime Encore|
|1:10 a.m. – 5:00 a.m.*||Overnight Replay of Opening Ceremony|
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s coverage of the Olympic Games. NBC Olympics is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032. NBC Olympics also produces thousands of hours of Olympic sports programming throughout the year, which is presented on NBC, NBCSN, Olympic Channel: Home of Team USA, Peacock and NBC Sports digital platforms.