FOR IMMEDIATE RELEASE
Wednesday, February 10th, 2021
GOLF CHANNEL PRESENTS LIVE TOURNAMENT COVERAGE OF AT&T PEBBLE BEACH PRO-AM THIS WEEKEND
Spieth, Fowler, and Mickelson Headline Field at Pebble Beach
PGA TOUR’s Waste Management Phoenix Open Delivers More Viewership Highlights for GOLF Channel and NBC
STAMFORD, Conn. – Feb. 10, 2021 – The PGA TOUR season continues with the AT&T Pebble Beach Pro-Am from Pebble Beach, Calif., as GOLF Channel presents live coverage Thursday-Sunday. Among this week’s field are Jordan Spieth, Rickie Fowler and Phil Mickelson.
Formerly known as the Crosby Clambake, 2021 marks the 75th anniversary of the AT&T Pebble Beach Pro-Am on the Monterey Peninsula. This year’s tournament will played at Pebble Beach Golf Links and Spyglass Hill Golf Course over the first two rounds and both final rounds will be contested at Pebble Beach. 2020 champion Nick Taylor returns to defend his title while Mickelson aims for his tournament-record sixth victory.
Last week’s coverage of the Waste Management Phoenix Open averaged 1.431 million viewers across NBC and GOLF Channel, up 27% vs. comparable coverage in 2020 on CBS and GOLF Channel.
Additional Waste Management Phoenix Open viewership highlights:
- Coverage on NBC averaged nearly 3 million viewers (2.967 million), up 17% vs. last year’s coverage on CBS, with Final Round coverage averaging nearly 3.7 million viewers (3.693 million), up 28% vs. 2020;
- GOLF Channel coverage (Thur-Sun) averaged 663,000 viewers, up 37% vs. 2020;
- Sunday’s lead-in coverage on GOLF Channel averaged 1.293 million viewers, up 89% vs. last year’s lead-in coverage.
PGA TOUR: AT&T PEBBLE BEACH PRO-AM
GOLF Channel Broadcast Team
- Play by Play: Terry Gannon
- Analyst: Nick Faldo
- Holes: Mark Immelman, Luke Elvy
- On-Course: Colt Knost
- Interviews: Steve Burkowski
How To Watch – Thursday, Feb. 11 – Sunday, Feb. 14 (all times ET)
- TV – GOLF Channel
- Streaming – NBCSports.com and the NBC Sports app
Notable Players This Week
- Jordan Spieth
- Rickie Fowler
- Phil Mickelson
- Jason Day
- John Daly
- Golf Today and Golf Central: Golf Today and Golf Central will provide pre-and post-tournament coverage on GOLF Channel Thursday-Sunday. Shane Bacon and Damon Hack anchor Thursday-Sunday editions of Golf Today alongside Notah Begay and Kira Dixon. Rich Lerner, Stuart Appleby, Jaime Diaz and Steve Burkowski contribute to Golf Central pre- and post-round coverage this week.
- Black History Month: GOLF Channel continues to celebrate Black History Month as February’s studio shows will feature daily segments honoring Black pioneers by telling the stories of their lives in golf.
|Date||Golf Today||Golf Central|
|Thursday||Noon-2 p.m.||2-3 p.m./6-7 p.m.|
|Friday||Noon-2 p.m.||2-3 p.m./6-7 p.m.|
|Saturday||10 a.m.-Noon||Noon-1 p.m./6-7 p.m.|
|Sunday||10 a.m.-Noon||Noon-1 p.m./6:30-7:30 p.m.|