FOR IMMEDIATE RELEASE
Wednesday, February 3rd, 2021
PEACOCK TO LAUNCH GOLFPASS CHANNEL IN PARTNERSHIP WITH RORY MCILROY
GolfPass Channel Will Include a 24 Hour-Mix of Live and Pre-Produced Content
Golf Central Will Highlight News Programming
NEW YORK, NY. & ORLANDO, Fla. – February 3, 2021 – Peacock and golf superstar Rory McIlroy today announced a new GolfPass channel will launch February 8th on the streaming service, featuring premier instruction and entertainment content from the digital golf membership program, as well as timely news each day from GOLF Channel.
The new GolfPass channel will provide fans the opportunity to sample the variety of programming offered through a GolfPass membership, including game-improvement videos with the game’s best coaches, entertainment from favorite GOLF Channel series like Feherty and Big Break, as well as GolfPass originals like The Conor Moore Show and My Daily Routine, and more. A paid GolfPass membership also provides access to thousands of hours of content archived in the GOLF Channel video vault. Developed in partnership between McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content.
The GolfPass channel on Peacock aims to complement the traditional golf programming offered by NBC, NBCSN and GOLF Channel and will continue to evolve and expand throughout the year. The channel will be programmed for 24 hours a day, so viewers can tune in much in the same way they watch GOLF Channel. For more information click here.
“Coming together with Rory McIlroy and GolfPass is a partnership we could not be more excited about. GolfPass channel will be an engaging and entertaining addition to our robust lineup of channels on Peacock,” said Rick Cordella, EVP and Chief Revenue Officer, Peacock. “Highlighting the amazing content GolfPass has created, and continues to create, is something we are looking forward to bringing to golf fans all over the U.S.”
“Being able to share all the great things about the game I love with as many people as possible has been a passion project of mine through GolfPass,” McIlroy said. “After finishing a record-breaking year, I can’t think of a better next step for GolfPass than being part of the amazing momentum surrounding Peacock.”
In recognition of the launch, McIlroy will sport the Peacock logo on his golf bag during competition, beginning at the Waste Management Phoenix Open, airing on GOLF Channel and NBC, Feb. 4-7. The Peacock logo, which will replace GolfPass, will remain on McIlroy’s bag for the balance of 2021. The channel also will feature original programming produced with McIlroy, including the popular Ask Rory instructional series.
GolfPass Channel will join Peacock channels, such as The Choice, NBC News Now, NBC Sports on Peacock channel which includes PFT Live with Mike Florio, The Dan Patrick Show, and The Rich Eisen Show. The channel will join robust library of live sports on Peacock Premium. Highlights of Peacock’s live sports offerings include Premier League, a Sunday NFL Wild Card playoff game, U.S. Open golf, U.S. Women’s Open golf, and upcoming Olympics and Paralympics coverage, plus the Peacock Originals Lost Speedways, hosted by Dale Earnhardt, Jr., and In Deep with Ryan Lochte.
Viewers can sign up for Peacock at peacocktv.com. Peacock is currently available on the Roku platform; Apple devices including iPhone, iPad, iPod touch, Apple TV 4K and Apple TV HD; Google platforms and devices including Android™, Android TV™ devices, Chromecast and Chromecast built-in devices; Microsoft’s Xbox One family of devices, including Xbox One S and Xbox One X; Sony PlayStation4 and PlayStation 4 Pro; and VIZIO SmartCast™ TVs and LG Smart TVs. Comcast’s eligible Xfinity X1 and Flex customers, as well as eligible Cox Contour customers, enjoy Peacock Premium included with their service at no additional cost.
Peacock is NBCUniversal’s streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. In addition, Peacock taps into NBCUniversal’s unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
GolfPass is designed for today’s golfer and is the only digital golf membership that delivers exclusive content and comprehensive benefits designed to help every type of golfer – from beginner to expert – play more and better golf. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GolfPass is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game and high-quality video content. Series included in the vast library of video content available exclusively as part of a GolfPass membership, are originals like The Conor Moore Show, Breaking into the Game: Juniors with Michael Bannon, My Daily Routine, My Roots, and more. A GolfPass membership is available in North America at GolfPass.com, in the U.K. and Republic of Ireland at GolfPass.co.uk, and in Australia at www.GolfPass.com.au. The GolfPass membership also is available via connected TV, iOS and Android apps.