FOR IMMEDIATE RELEASE
Wednesday, January 27th, 2021

PGA TOUR FARMERS INSURANCE OPEN HEADLINES LIVE TOURNAMENT COVERAGE ON GOLF CHANNEL THIS WEEKEND

McIlroy, Rahm, Koepka and Mickelson Headline Field at Farmers Insurance Open from Torrey Pines on GOLF Channel This Weekend

European Tour Omega Dubai Desert Classic on GOLF Channel from Emirates Golf Club in Dubai, United Arab Emirates, Live Tonight-Sunday

PGA Merchandise Show Coverage Continues This Week on Golf Today on GOLF Channel

LPGA TOUR Diamond Resorts Tournament of Champions Viewership Up 10% vs. 2020

PGA TOUR Viewership Up Three Straight Weeks on GOLF Channel/NBC to Open 2021 Calendar Year

STAMFORD, Conn. – Jan. 27, 2021 – The PGA TOUR continues its West Coast swing with the Farmers Insurance Open at Torrey Pines Golf Course in La Jolla, Calif., as GOLF Channel presents live early-round coverage on Thursday and Friday and lead-in coverage on the weekend. Rory McIlroy headlines a field that also includes Brooks Koepka, Phil Mickelson, Rickie Fowler, Jon Rahm, and more.

Justin Rose, Collin Morikawa, and Tommy Fleetwood are among the notable players at the European Tour’s Omega Dubai Desert Classic at Emirates Golf Club Majlis Course live tonight-Sunday on GOLF Channel. Last week’s Abu Dhabi HSBC Championship winner Tyrrell Hatton aims for consecutive wins in the United Arab Emirates.

GOLF CHANNEL AND NBC DELIVER PGA TOUR AND LPGA TOUR VIEWERSHIP GAINS TO START 2021

GOLF Channel and NBC’s coverage of the LPGA TOUR and PGA TOUR have posted viewership gains across the networks to start the 2021 calendar year.

LPGA TOUR VIEWERSHIP

Coverage of the LPGA TOUR Diamond Resorts Tournament of Champions on GOLF Channel and NBC was up 10% vs. 2020 and marks the most-watched edition of the event since becoming part of the LPGA TOUR in 2019.

Additional Diamond Resorts Tournament of Champions viewership highlights:

  • GOLF Channel viewership (Thur-Sun) up 29% vs. 2020
  • NBC viewership (Sat-Sun) up 5% vs. 2020
  • Second Round viewership on GOLF Channel up 71% vs. 2020

PGA TOUR VIEWERSHIP

GOLF Channel and NBC’s coverage of the PGA TOUR has delivered three consecutive weeks of viewership gains to open 2021 calendar year.

  • Viewership for The American Express on GOLF Channel last week up 9% vs. 2020, headlined by the most-watched second round of The American Express since 2007, which was up 32% year-over-year.


PGA TOUR: FARMERS INSURANCE OPEN

GOLF Channel Broadcast Team

  • Play by Play: Terry Gannon
  • Analyst: Nick Faldo
  • Tower: Frank Nobilo
  • On-Course: Mark Immelman and Colt Knost
  • Interviews: Todd Lewis

How To Watch – Thursday, Jan. 28 – Sunday, Jan. 31 (all times ET)

  • TV – GOLF Channel
  • Streaming – NBCSports.com and the NBC Sports app
Date GOLF Channel
Thursday 3-7 p.m.
Friday 3-7 p.m.
Saturday 1-3 p.m.
Sunday 1-3 p.m.


Notable Players This Week

  • Rory McIlroy
  • Brooks Koepka
  • Phil Mickelson
  • Rickie Fowler
  • Jon Rahm
  • Jason Day
  • Adam Scott
  • Tony Finau


EUROPEAN TOUR: OMEGA DUBAI DESERT CLASSIC

How To Watch – Wednesday, Jan. 27 – Sunday, Jan. 31 (all times ET)

  • TV – GOLF Channel
  • Streaming – NBCSports.com and the NBC Sports app
Date GOLF Channel
Wednesday 11 p.m.- 4 a.m.
Thursday 6:30-8:30 a.m.
Friday 2:30-8:30 a.m.
Saturday 3:30-8 a.m.
Sunday 3:30-8 a.m.

 

Notable Players This Week

  • Tommy Fleetwood
  • Collin Morikawa
  • Justin Rose
  • Lee Westwood
  • Henrik Stenson
  • Tyrrell Hatton


BROADCAST NOTES

  • Golf Today and Golf Central: Golf Today and Golf Central will provide pre-and post-tournament coverage on GOLF Channel Thursday-Sunday. Shane Bacon and Damon Hack anchor Thursday-Sunday editions of Golf Today. Rich Lerner, Brandel Chamblee, Todd Lewis, Jaime Diaz and Kira Dixon contribute to Golf Central pre- and post-round coverage this week.
  • PGA Merchandise Show: Golf Today continues daily coverage of the PGA Merchandise Show this week on Thursday and Friday, featuring the latest trends and advancements from across the golf industry and a number of live interviews with industry leaders and professional golfers from the world’s major tours.
Date Golf Today Golf Central
Thursday 11 a.m.-1 p.m. 1-3 p.m./7-8 p.m.
Friday 11 a.m.-1 p.m. 1-3 p.m./7-8 p.m.
Saturday 10 a.m.-Noon Noon-1 p.m./6-7 p.m.
Sunday 10 a.m.-Noon Noon-1 p.m./6:30-7:30 p.m.

 

–NBC SPORTS–