FOR IMMEDIATE RELEASE
Tuesday, January 12th, 2021
ATLANTIC 10 AND NBC SPORTS EXTEND BASKETBALL MEDIA RIGHTS PARTNERSHIP
Multi-Year Renewal Provides Linear and Streaming Rights to More Than 35 Men’s and Women’s Games Each Season
NBC Sports Continues A-10 Coverage This Weekend With Three Games on NBCSN
STAMFORD, Conn. – January 12, 2021 – The Atlantic 10 Conference and NBC Sports have extended their partnership for men’s and women’s basketball with a multi-year renewal of their media rights agreement, both parties announced today.
As part of the agreement, NBC Sports will continue to provide live linear and streaming coverage of more than 35 A-10 men’s and women’s basketball games, including more than 25 regular-season games and eight games of the A-10 Men’s Basketball Championship.
“The Atlantic 10 has enjoyed a strong relationship with NBC Sports for the past eight years,” stated Commissioner Bernadette V. McGlade. “NBC Sports’ high-quality productions during the regular season and across eight championship games have provided tremendous distribution for the conference. This extension is exciting and we’re looking forward to continuing this great partnership.”
“We’re thrilled to continue our partnership with the Atlantic 10 Conference, which consistently provides high-quality, compelling competition for college basketball fans across the nation,” said Marc Iacovelli, senior director, programming, NBC Sports. “We’ve enjoyed a great relationship with the A-10 and Commissioner McGlade for the better part of a decade and we look forward to showcasing the conference in the years to come.”
The rights renewal marks “10 years with the A-10,” dating back to the original agreement between NBC Sports and the A-10 in October 2012. Atlantic 10 institutions reside in states that comprise 33.3 million television households, approximately 30 percent of the total national media market. There are eight A-10 institutions in the top 25 media markets in the country, and all 14 A-10 institutions are located in or adjacent to the top 65 media markets.
The extension keeps the Atlantic 10, which is celebrating its 45th Anniversary in 2020-21, among the top basketball conferences in television coverage. The A-10 has boasted 65 postseason appearances in the last decade, 35 of which have been bids to the NCAA Tournament. The conference earned multiple at-large bids to 13 of the last 14 NCAA Tournaments.
Over the past seven years, every A-10 member has made at least one postseason appearance. League member Dayton had a magical season last year, reaching a No. 3 ranking in the AP and Coaches’ Polls. The Flyers, behind National Player of the Year Obi Toppin and National Coach of the Year Anthony Grant, were being forecasted as a Final Four team in media predictions before the COVID-19 pandemic shut down the postseason.
NBC SPORTS CONTINUES A-10 COVERAGE THIS WEEKEND WITH THREE GAMES ON NBCSN
The 2020-21 A-10 season continues on NBCSN with three games this weekend, highlighted by a doubleheader on Sunday. Coverage kicks off Saturday at 2 p.m. ET when Rhode Island hosts George Mason, followed on Sunday by Dayton and George Washington at 2:30 p.m. ET and Massachusetts vs. Fordham at 4:30 p.m. ET.
|Sat., January 16||George Mason vs. Rhode Island||Jason Knapp,
|Sun, January 17||Dayton vs. George Washington||Brendan Burke,
|Massachusetts vs. Fordham||Mike Corey,
ABOUT THE ATLANTIC 10 CONFERENCE
The Atlantic 10 Conference was founded in 1975 and consists of 14 diverse members across eight states and Washington, D.C. The mission of the Atlantic 10 is to provide an enhanced student-athlete experience through 21 nationally competitive championship sports. The basketball-centric conference is committed to integrity, educational excellence and providing quality equitable championship experiences for its student-athletes, coaches, and support staff. The membership consists of Davidson College, the University of Dayton, Duquesne University, Fordham University, George Mason University, The George Washington University, La Salle University, the University of Massachusetts, the University of Rhode Island, University of Richmond, St. Bonaventure University, Saint Joseph’s University, Saint Louis University and Virginia Commonwealth University. For more information, visit www.atlantic10.com.
ABOUT NBC SPORTS GROUP
NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and two direct-to-consumer products – NBC Sports Gold and GolfPass. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NHL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, French Open, and many more.