FOR IMMEDIATE RELEASE
Thursday, October 1st, 2020
“RIDERS UP” DOCUMENTARY FEATURING NORTH AMERICA’S FIRST SPORTS BUBBLE AT SANTA ANITA PARK TO PREMIER ON NBCSN
Santa Anita, CA (October 1, 2020) – 1/ST announced today the television premier of “Riders Up”, a 30-minute documentary film showcasing Santa Anita Park, and how the company’s premier Thoroughbred horse racetrack venue in Southern California successfully created North America’s first sports bubble amidst the COVID-19 pandemic.
The original film, created and shot by the Hennegan Brothers, has been formatted for television and will air on NBCSN on Friday, October 2 at 6:00pm ET. A second airing of the documentary will take place on NBCSN on Saturday, October 3 at 12:30pm ET, preceding the live broadcast of the 145th Preakness Stakes on NBC at 4:30pm ET.
“Riders Up” highlights how the horseracing community at Santa Anita Park came together within days of the original coronavirus pandemic lockdown to form a self-contained ecosystem that allowed hundreds of backstretch workers, jockeys and essential racing personnel to keep the horses safe and active while protecting themselves, their livelihoods and the community.
About The Stronach Group and 1/ST
The Stronach Group is a world-class technology, entertainment and real estate development company with Thoroughbred racing and pari-mutuel wagering at the core. The company’s consumer facing brand 1/ST (pronounced “First”) powers The Stronach Group’s forward-thinking 1/ST RACING, 1/ST TECHNOLOGY, 1/ST LIVE and 1/ST PROPERTIES businesses, while advocating for and driving the 1/ST HORSE CARE mission. 1/ST represents The Stronach Group’s continued movement toward redefining Thoroughbred racing and the ecosystem that drives it. 1/ST RACING drives the best-in-class horse racing operations at the company’s premier racetracks and training centers including: Santa Anita Park, Golden Gate Fields and San Luis Rey (California); Gulfstream Park – home of the Pegasus World Cup Championship Invitational Series, and Gulfstream Park West (Florida); the Maryland Jockey Club at Laurel Park, Pimlico Race Course – home of the legendary Preakness Stakes, Rosecroft Raceway and Bowie Training Center (Maryland). 1/ST TECHNOLOGY is horse racing’s largest racing and gaming technology company offering world-class products via its AmTote, Xpressbet, 1/ST BET, XB SELECT, XB NET, PariMAX, Betmix, Monarch and XBTV brands. 1/ST LIVE blends the worlds of sports, entertainment and hospitality by delivering uniquely curated events such as InfieldFest and Pegasus LIV Stretch Village. 1/ST PROPERTIES is responsible for the development of the company’s live, work and play communities surrounding its racing venues including, The Village at Gulfstream Park (Florida) and Paddock Pointe (Maryland). As the advocate for critical industry reforms and by making meaningful investments into aftercare programs for retired horses and jockeys, 1/ST HORSE CARE represents The Stronach Group’s commitment to achieving the highest level of horse and rider care and safety standards in Thoroughbred racing on and off the track. For more information please visit www.1st.com.
About NBC Sports Group
NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Audio Network and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine, and two direct-to-consumer products – NBC Sports Gold and GolfPass. NBC Sports Group possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, NHL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, USGA, Churchill Downs, Premier League, Tour de France, French Open, and many more.