FOR IMMEDIATE RELEASE
Tuesday, August 11th, 2020

NBC SPORTS LAUNCHES HOCKEY CULTURE – A MULTI-PLATFORM CONTENT INITIATIVE LED BY ANSON CARTER DEDICATED TO EQUALITY, DIVERSITY AND INCLUSION IN HOCKEY

Dedicated YouTube Channel to Highlight Interviews and Video Features Updated Weekly with Original Content

Stories to Run Across Additional NBC Sports Digital and Social Media Platforms

Premiere Episodes Feature Vegas Golden Knights Forward Ryan Reaves and Arizona Coyotes President & CEO Xavier Gutierrez

STAMFORD, Conn. August 11, 2020 – NBC Sports has launched Hockey Culture, a multi-platform content offering dedicated to bringing equality and inclusion to the sport of hockey. Led by NBC Sports NHL analyst Anson Carter, Hockey Culture will address contemporary topics within the sport, aim to promote diversity around the game and on the ice, and increase community engagement with hockey.

“I’m pumped because there’s a lot of talk and performative activism that’s happening right now, and it’s amazing to see NBC Sports not only talking the talk, but walking the walk,” said Carter. “There are a lot of great, diverse stories out there within the game of hockey. Our goal with Hockey Culture is to show the world that the sport of hockey is a place for everyone – not just on the ice, but also off the ice as well.”

New Hockey Culture episodes will debut weekly on Hockey Culture’s dedicated YouTube Channel throughout the Stanley Cup Playoffs. Additional longform stories will be featured across NBC Sports digital and social media platforms. Premiere episodes available now feature Carter’s interviews with:

  • Vegas Golden Knights forward and entrepreneur Ryan Reaves
  • Arizona Coyotes President & CEO Xavier Gutierrez, the first Latino to hold such a position in the NHL

 

Upcoming video interviews will feature Minnesota Wild forward J.T. Brown, Hockey Night in Canada: Punjabi commentator Harnarayan Singh and Kelsey Koelzer, the first Black female head coach in NCAA hockey history, among others.

An 11-year NHL veteran, Carter currently serves as an NHL studio analyst for NBC Sports. Over the course of his NHL career, Carter, a native of Toronto, Canada, played in 674 games, producing 202 goals and 219 assists with the Washington Capitals, Boston Bruins, Edmonton Oilers, New York Rangers, Los Angeles Kings, Vancouver Canucks, Columbus Blue Jackets, and Carolina Hurricanes.

Click here to read Hockey Culture’s mission statement, penned by Carter. An excerpt from the statement is below.

“Changing the culture of this sport is a daunting proposition, but I am ready to meet the challenge head-on. As a player, the biggest moments always brought out the best in me, and I think that was because I never thought about what would happen IF we lost. I only focused on how great things would be WHEN we won…Today, as we launch Hockey Culture, I am confident that there will be a time WHEN our sport can truly say that it is for everyone, and I’m thrilled about the content we have planned to help make this a reality.”

For more information about Anson Carter, click here.

NBC SPORTS