FOR IMMEDIATE RELEASE
Tuesday, June 16th, 2020
RORY MCILROY COACH MICHAEL BANNON HOSTS HIS FIRST VIDEO INSTRUCTION SERIES, HELPING YOUTH NAVIGATE THE GAME OF GOLF THROUGH SIMPLICITY AND FUN
9-Part Breaking into the Game: Juniors with Michael Bannon Launches Today Exclusively on GOLFPASS
Produced for Kids and Parents, Breaking into the Game: Juniors Features Appearances by World No. 1 McIlroy
ORLANDO, Fla. (June 16, 2020) – With many of the same techniques that helped a young Rory McIlroy learn, excel and develop a passion for golf, instructor Michael Bannon will help youngsters learn and improve at golf in a new digital video series, Breaking into the Game: Juniors with Michael Bannon, premiering today, exclusively on GOLFPASS.
As McIlroy’s lifelong coach, Bannon has seen many of the same philosophies and techniques he shares in the series help turn his prize student in the mid-‘90s into the world’s top-ranked professional golfer today. Breaking into the Game: Juniors will be presented in nine parts and will provide up-and-coming junior golfers with the necessary, easy-to-understand tools required to play the game, while keeping a close eye on having fun.
“I’m very aware of the great responsibility that I have when teaching juniors, because they’re just starting out in life,” Bannon said. “When teaching in this series, I made it a priority that we don’t get overly complicated, to present lessons in a language and style that connects with kids’ interests, and also to make it simple and fun.”
Bannon notes that fun is a key that keep kids coming back to golf, a point well-emphasized in the series, especially to parents who oftentimes accompany their kids to the golf course. “When you can set them up to have some success early on, that’s when the game becomes fun and they’ll want to play more,” Bannon said.
Each episode of Breaking into the Game: Juniors focuses on specific skill sets for juniors, like ball striking, swing mechanics, club selection, swing speed and more. McIlroy also makes several appearances in the series, offering tips and advice to aspiring golfers and recounting some of the lessons he learned from Bannon that still resonate for him today.
“Juniors that are trying to emulate what I have done, I would say to them, don’t let anyone tell you that you can’t do it. Michael taught me that,” McIlroy said. “His style and caring demeanor really resonate with younger people.”
GOLFPASS IS DESIGNED FOR TODAY’S GOLFER: Breaking into the Game: Juniors with Michael Bannon is included in a vast library of video content available exclusively as part of a GOLFPASS membership, including originals like The Conor Moore Show, My Daily Routine, Lessons with a Champion Golfer, My Roots, and more. GOLFPASS is the only comprehensive digital golf membership that delivers exclusive content and comprehensive benefits tailored to the modern golfer’s lifestyle across five pillars – Play, Learn, Shop, Travel, Watch – which are the most frequent ways golfers engage with the sport. Developed in partnership between global golf superstar Rory McIlroy and NBC Sports Group, GOLFPASS is a first-of-its-kind, direct-to-consumer subscription program, which offers opportunities to play more golf, comprehensive tools to improve any golfer’s game, high-quality video content, and enhanced shopping and travel experiences. A GOLFPASS membership is available in North America at GOLFPASS.com, in the U.K. and Republic of Ireland at GOLFPASS.co.uk, and in Australia at http://www.golfpass.com.au. The GOLFPASS membership also is available via connected TV, iOS and Android apps.