FOR IMMEDIATE RELEASE
Monday, January 6th, 2020
SEAHAWKS-EAGLES NFC WILD CARD GAME ON NBC IS TV’S MOST-WATCHED SHOW SINCE SUPER BOWL LIII
Seattle’s 17-9 Win over Philadelphia Peaks at 38.5 Million Viewers for Finish on NBC
Seahawks-Eagles is Most-Watched NFL Wild Card Game with West Coast Team in 6 Years
NBC Sports Digital Delivers Its Largest NFL Audience Ever, Excluding Super Bowls
Kirk Cousins & Vikings Face Jimmy Garoppolo & 49ers This Saturday in NFC Divisional Playoff on NBC; Coverage Begins at 3 p.m. ET with Special 90-Minute Edition of Football Night in America On Location at Levi’s Stadium
STAMFORD, Conn. – January 6, 2020 – NBC Sports’ presentation of the Seattle Seahawks’ 17-9 victory over the Philadelphia Eagles in Sunday’s NFC Wild Card game is television’s most-watched show since Super Bowl LIII (Feb. 3, 2019), with a Total Audience Delivery (TAD) of 35.8 million viewers across television and digital, according to fast national live plus same day data from Nielsen, and digital data from Adobe Analytics.
In addition, the game is the most-watched NFL Wild Card game featuring a West Coast team in six years (49ers-Packers, Jan. 5, 2014).
The game averaged 35.1 million TV-only viewers on NBC, peaking at 38.5 million viewers for the final minutes from 7:30-7:40 p.m. ET. Sunday’s game (4:41 p.m.-7:40 p.m. ET) and registered a national TV household rating of 19.2/39.
NBC Sports Digital delivered its best-ever NFL viewership (excluding Super Bowls) for Sunday’s game with an Average Minute Audience (AMA) of 702,000 viewers streaming the game across NBCSports.com, the NBC Sports app, NFL Digital platforms, and Verizon media mobile platforms – up 32% from last year’s Wild Card game (533,000).
TOP METERED MARKETS FOR SEAHAWKS-EAGLES:
(NOTE: based on Nielsen overnights for 44 markets, excludes NFL cities New Orleans and Buffalo)
This Saturday, Jan. 11, NBC Sports presents the opening game of the NFL Divisional Playoffs as quarterback Jimmy Garoppolo and the San Francisco 49ers (13-3), the NFC’s No. 1 seed for the first time since 1997, host quarterback Kirk Cousins and the Minnesota Vikings (11-6), who defeated New Orleans, 26-20, in overtime in last weekend’s Wild Card round for their first road playoff victory in 15 years. Coverage begins at 3 p.m. ET on NBC, with a special 90-minute on-location playoff edition of Football Night in America, the most-watched studio show in sports.
—SUNDAY NIGHT FOOTBALL—