FOR IMMEDIATE RELEASE
Friday, December 13th, 2019
“SUNDAY NIGHT FOOTBALL” BUS TRAVELS TO PITTSBURGH FOR BILLS-STEELERS IN A PIVOTAL WEEK 15 MATCHUP
STAMFORD, Conn. – December 13, 2019 – NBC Sports’ Sunday Night Football bus makes a trip to Pittsburgh this week ahead of Sunday night’s Bills-Steelers game (coverage begins at 7 p.m. ET on NBC). This weekend’s game is a pivotal AFC playoff matchup as the Bills and Steelers hold the two AFC wild card positions with only three weeks remaining in the regular season.
The bus arrives this afternoon, Friday, December 13, in the Pittsburgh area and will visit the Dented Keg Brewing Company from 3 – 6 p.m. ET. Tomorrow, Saturday, December 14, the bus will stop at Market Square from 11 a.m. – 7 p.m. ET. On game day, Sunday, December 15, the bus will be parked at Heinz Field from 5 p.m. until kick off at 8:20 p.m. ET.
The schedule for this week:
|Friday, Dec. 13||3 – 6 p.m.||Dented Keg Brewing|
|Saturday, Dec. 14||11 a.m. – 7 p.m.||Market Square|
|Sunday, Dec. 15||5 – 8 p.m.||Heinz Field|
The SNF bus continues to travel the country, making stops in the host cities of Sunday Night Football games, giving fans a behind-the-scenes look into the action of SNF broadcasts.
New features on board this season include the ability for fans to record content they can share directly to their social platforms, and new experiences include augmented reality mirrors in the locker room and a green screen booth to replicate the iconic player intros in the SNF broadcast.
In addition, fan favorites returning to the bus include the official Player of the Game Ball signed at the end of every SNF matchup, a replica Football Night in America desk, and a brand new On Her Turf photo experience celebrating the power of every football fan. The bus continues its journey this week making stops in the Pittsburgh-area ahead of the Sunday Night Football game as the Buffalo Bills take on the Pittsburgh Steelers.
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
Since week 1, the bus has travelled to each SNF host city. In addition, the SNF Bus will also visit markets along the route without an SNF game on the schedule to give more fans a chance to join in on the experience. The bus will arrive in each host city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities and experiences.
The 2019 bus features football field decaling on the floor, and a replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the augmented reality mirrors in the locker room and the @OnHerTurf display, to green screen booth to replicate the intros from the SNF broadcast, fans have numerous opportunities to interact and share memories from the bus directly to social media.
The full list of cities the SNF bus will be visiting throughout the season:
|15||15-Dec||Buffalo at Pittsburgh|
|16||22-Dec||Kansas City at Chicago|
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The SNF bus will travel almost 20,000 miles across the country during the season.
- The bus will make stops in 12 unique locations, making stops in the host cities of all Sunday night games.
- It would take 50 footballs to make up the length of the SNF bus, and 46,000 footballs to equal the weight of the bus.
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts (@SNF on NBC) along with the #SNF hashtag displayed on the exterior.
A dedicated producer will collect photos and create videos of the bus’s travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.