Monday, November 11th, 2019


Last Night’s Vikings-Cowboys Thriller is Most Watched NBC SNF Week 10 Game Ever – Averaging Total Audience Delivery of 23.5 Million Viewers

 Dallas Cowboys Have NFL-High 30 SNF Games of 20+ Million Viewers This Decade, Followed by New England Patriots (20) & Green Bay Packers (19)

 NBC’s Sunday Night Football off to Best Start Through Week 10 Since 2015, UP 5% from Last Year

STAMFORD, Conn. – November 11, 2019 – With 50 days remaining in the Decade of the 2010s, NBC’s Sunday Night Football last night became the decade’s only primetime series to average 20+ million viewers for 100 different broadcasts – standing far above all other primetime shows.

The Minnesota Vikings’ down-to-the-wire 28-24 victory over the Dallas Cowboys last night averaged a Total Audience Delivery (TAD) of 23.5 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms – ranking as the best Week 10 game in NBC Sunday Night Football history and registering a 15% increase over last year’s Week 10 game (20.5 million for Cowboys-Eagles), according to fast national data released by Nielsen, and digital data from Adobe Analytics.

Vikings-Cowboys marked Sunday Night Football’s 100th broadcast with at least 20 million viewers since the decade began, significantly more than the second-place series, American Idol (69), which aired multiple times per week.

Following are regularly-scheduled primetime series this decade with the most telecasts averaging at least 20 million viewers:

Program # of Shows with 20+ Million Viewers, Since Jan. 1, 2010
NBC Sunday Night Football 100
American Idol* 69
Dancing with the Stars* 25
Thursday Night Football** 5

*multiple nights each week
**multiple networks

Vikings-Cowboys averaged 23.0 million TV viewers on NBC, marking an NFL-high 30th time (in 34 appearances) since 2010 that the Cowboys played in an NBC SNF game which delivered at least 20 million TV viewers. The Vikings moved into the top 10 last night, with their seventh such SNF game in that stretch. Following are the teams to play in the most such games this decade:

Team NBC SNF Games Averaging 20+ Million Viewers, From 2010-19
Dallas Cowboys 30
New England Patriots 20
Green Bay Packers 19
New York Giants 15
Philadelphia Eagles 15
Denver Broncos 13
Pittsburgh Steelers 12
Chicago Bears 9
Indianapolis Colts 7
Minnesota Vikings 7
New Orleans Saints 7


NBC’s Sunday Night Football is averaging 20.8 million viewers across all platforms this season – the best start for the series through Week 10 (11 games) since 2015, and up 5% from the same point last season (19.8 million viewers).

The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 530,000 viewers – up 58% vs. last year’s Week 10 SNF game (336,000 for Cowboys-Eagles), and the third-most consumed SNF regular-season authenticated game on record. NBC Sports Digital’s AMA of 500,000 viewers for SNF through Week 10 is up 41% from the same point last season (354,000 viewers), and its best ever through 10 weeks.

Last night’s game (8:23 p.m.-11:22 p.m. ET) registered a national TV household rating of 12.9/25, and peaked at 24.3 million TV viewers from 9:30-9:45 p.m. ET.



1. Minneapolis 39.3/64
2. Dallas 35.4/55
3. San Antonio 25.5/41
4. Austin 24.2/42
5. Houston 18.6/33
6. Memphis 18.4/29
7. Norfolk 18.2/31
8. Milwaukee 17.5/28
9. Las Vegas 17.2/28
10. Denver 16.9/29