NBCSN’S TOUR DE FRANCE VIEWERSHIP HIGHEST SINCE 2016 AND UP 23% FROM LAST YEAR

Viewership UP for Each of First Four Stages for First Time Since 2010

Tour de France Video Views up 55% on NBC Sports’ YouTube Channel

Tonight’s Tour Primetime at 8 p.m. ET on NBCSN Features Interview with Overall Leader Julian Alaphilippe & Highlights of Today’s Stage 5 Competition

Live Daily Coverage Continues Tomorrow at 7 a.m. ET on NBCSN & NBC Sports Gold

STAMFORD – July 10, 2019 – NBC Sports’ coverage of the 106^th Tour de France on NBCSN has delivered the most-watched start to the event since 2016, averaging 290,000 viewers – up 23% from last year (235,000) through Stage 4.

Viewership for each stage has increased over last year – marking the first time since 2010 that each of the first four stages of the Tour de France has shown an increase over the prior year.

In addition, Tour de France video views to NBC Sports’ YouTube channel -- which provides extended highlights and additional shoulder programming – are up 55% from last year through Stage 4. Following are the five most-viewed Tour de France videos on the channel since competition began on Saturday:

1. Tour de France 2019: Stage 1 Extended Highlights
2. Tour de France 2019: Stage 2 Extended Highlights
3. Tour de France 2019: Stage 3 Extended Highlights
4. Tour de France 2019: Stage 4 Extended Highlights
5. Tour de France 2019: Lance Armstrong shares early impressions of the TDF

NBCSN’s coverage continues tonight at 8 p.m. ET with Tour Primetime, featuring interviews with yellow jersey holder Julian Alaphilippe (Deceuninck Quick-Step), Australia’s Michael Matthews (Sunweb), who is currently in fifth place, and Norway’s Edvald Boasson Hagen (Dimension Data), who has won three stages at the Tour de France in his career.

Live race coverage on NBCSN and NBC Sports Gold’s “Cycling Pass” continues tomorrow, Thursday, July 11 at 7 a.m. ET with Stage 6: Mulhouse / La Planche des Belles (full schedule below).

NBC SPORTS GOLD: NBC Sports Gold – NBC Sports Digital’s direct-to-consumer live streaming product – features live, commercial-free, start-to-finish coverage of every stage of the Tour de France, and includes two ways to watch — an ad-free World Feed with nearly 20 bonus hours of coverage, or the NBC Sports telecast feed featuring commentators Phil Liggett and Bob Roll. NBC Sports Gold’s live stream of the 2019 Tour de France also includes access to a live GPS tracking map to follow the riders’ progress, an enhanced interactive map for each stage, the ability to pause the video, full stage video replay, highlights, short‐form video clips, and more.

NBC SPORTS GROUP’S 2019 TOUR DE FRANCE SCHEDULE (subject to change, all times ET)***All live coverage on NBC and NBCSN is also available on NBC Sports Gold and the NBC Sports app.

- NBC SPORTS -