Tuesday, April 2nd, 2019


MINNEAPOLIS, MINN / April 2, 2019 – SportsEngine, Inc., an NBC Sports Group company, and the leading provider of Sport Relationship Management software announced today that SE Studio, the company’s software platform for class and studio-based sports, has rebranded to GoMotion.

The GoMotion software platform enables users to create and publish class schedules, view and communicate with members, collect fees, and manage online fundraisers via a custom website and integrated mobile app. The software is used primarily by gym or studio owners for classroom or studio-based sports and activities such as dance, all-star cheer, martial arts, gymnastics and ice skating.

Since the launch of SE Studio in March of 2018, the software platform has experienced rapid growth, validating the market demand for an all-in-one solution that specializes in serving studio and classroom-based sports and activities. The rebrand to GoMotion is in response to this demand, to provide clarity around what markets the software platform serves and to position it for expansion in its current and new markets.

“We are excited to announce the rebrand of SE Studio to GoMotion,” stated Tom Fristoe, Vice President, New Markets, SportsEngine, Inc. “The name GoMotion connects the forward movement in sports and technology and better reflects the complete, one-island class management solution we offer and the markets we serve, which include sports and activities that go beyond the studio and into the classroom, ice rink, gymnasium, tennis court, and more. We look forward to building upon its early success as we empower our customers to achieve unprecedented business results.”

“GoMotion is a forward-looking brand that fits perfectly into the SportsEngine, Inc. ecosystem,” stated Brian Bell, President, SportsEngine, Inc. “With GoMotion we’re positioned to expand the markets we serve to include really any sport or activity that can benefit from a best-in-class sport relationship management solution.”

Tina Walden, owner of Sun Prairie, Wisconsin-based Infinite Cheer and Tumbling, expressed praise for the platform’s functionality to help her growing business. “This is going to be a huge game changer for us as a micro gym,” stated Walden. “We are finally completely online. Registration, billing, auto credit card transactions, online waivers, etc. The best part is we have an iPad at the gym as a kiosk that people can do everything on.”

The platform remains owned and operated by SportsEngine, Inc. No action is needed by existing SE Studio customers as they will be transitioned with no interruption to GoMotion’s platform and mobile app.

About SportsEngine

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Relationship Management technology solutions serving millions of coaches, parents, athletes, clubs, leagues, governing bodies, and associations through its suite of software platforms. The company’s software platform for studio and class-based sports, GoMotion, helps studio owners and instructors manage payments, registrations, class scheduling seamlessly through an all-in-one mobile app and custom website. is the largest online directory of youth sports programs, designed to help parents and athletes discover and participate in sports. Learn more at:,, or

Media Contacts:

Jenna Soule
Director of Integrated Marketing and Communications
Phone: 612.799.3542