Monday, February 4th, 2019


SAN FRANCISCO, Calif. – February 4, 2019 – NBC Sports Bay Area and NBC Sports California (@NBCSAuthentic), the home of “Authentic Bay Area Sports,” today announced the appointment of Juan Maio as Vice President of Sales, effective immediately.  In his new role, he will oversee the advertising revenue for the network’s multi-platform assets surrounding its core programming: MLB’s San Francisco Giants and Oakland A’s, NBA’s Golden State Warriors and Sacramento Kings, NHL’s San Jose Sharks, MLS’s San Jose Earthquakes and NFL’s San Francisco 49ers and Oakland Raiders.

Maio joins NBC Sports Bay Area and NBC Sports California from DAZN Group (previously Perform Group), where he served as Senior Regional Vice President (2016-2019).  Prior to DAZN, he led various sales and marketing teams at Facebook, Microsoft, Google.

The announcement was made by Matt Murphy, Senior Vice President and General Manager of NBC Sports Bay Area and NBC Sports California, to whom Maio will report.

“Juan is an outstanding addition to NBC Sports Bay Area and NBC Sports California, as he brings valuable leadership and high-level experience and understanding of the digital media marketplace,” said Murphy.  “Throughout his career, Juan has been successful in driving revenue, and I’m pleased that he will be leading our multi-platform sales efforts.”

Maio, a native of Caracas, Venezuela, has a Bachelor of Science in Chemical Engineering from Universidad Simón Bolívar (Caracas, Venezuela) and a dual Master of Business Administration from Universidad Carol III de Madrid (Madrid, Spain) and Arizona State University.  He resides in Oakland with his wife Katy and daughter Bianca.

NBC Sports Bay Area and NBC Sports California, both part of NBC Sports Regional Networks, serve more than four million households in Northern California, Nevada, Southern Oregon and Hawaii.  NBC Sports Bay Area, the television home of MLB’s San Francisco Giants, NBA’s Golden State Warriors, and the official regional sports network of the San Francisco 49ers, also features a robust lineup of Emmy Award-winning news, analysis and original programming. NBC Sports California offers live coverage of MLB’s Oakland Athletics, NBA’s Sacramento Kings, NHL’s San Jose Sharks and MLS’s San Jose Earthquakes. Collectively, these networks deliver more than 600 live game broadcasts per year. and provide fans with comprehensive digital coverage of the hometown teams with original stories and content from a team of “Insiders,” breaking news, up-to-the-minute game previews/recaps, highlights and multimedia video clips.  Follow both networks on social media –Twitter: @NBCSAuthentic; Instagram: NBCSAuthentic; and Facebook:

# # #


Jay dela Cruz