Tuesday, December 18th, 2018


Two teams from SportsEngine’s youth network of sports organizations selected to play at All-American Bowl halftime flag football showcase

MINNEAPOLIS, MINN / December 18, 2019 SportsEngine Inc., an NBC Sports Group company and the leading youth sports technology provider, and All American Games, LLC, owner and producer of the All-American Bowl presented by American Family Insurance, announced today that SportsEngine will sponsor the halftime youth football event to be held during this year’s 2019 All-American Bowl on January 5 in the Alamodome in San Antonio, Texas.

The All-American Bowl, an East vs. West all-star game featuring the top 100 high school senior football players in the nation, will be televised live on NBC from the Alamodome.  The event is considered the premier high school sporting event in the country, where players such as Sam Darnold (2015), Andrew Luck (2008), Tim Tebow (2006), and Adrian Peterson (2007) made their national television debuts.

As part of the halftime activities, SportsEngine selected the West Austin Youth Association (WAYA) from their network of youth sports organizations to participate in the halftime flag football showcase of boys 10 and under. Two WAYA teams will both play an exhibition game during halftime which will be filmed by NBC Sports with brief highlights to be broadcast during the third quarter during the NBC telecast.

“The opportunity to sponsor a youth flag football event at the All-American Bowl is a great opportunity for us to thank our partner clubs and give back to the youth community,” said Travis Shives, VP of Sport, SportsEngine. “The All-American Bowl halftime showcase gives these youth athletes a taste of elite football and we hope encourages more kids to play the sports they love.”

All American Games Chairman Doug Berman stated, “We are thrilled to be able to provide this once in a lifetime platform to these youth athletes, and to partner with SportsEngine in doing so.”

“When SportsEngine approached us with the opportunity to participate in the halftime showcase at the All-American Bowl, we were excited,” said, Melissa Morrow, Executive Director, WAYA. “Giving our kids the chance to play the sport they love in front of millions of people is a once in a lifetime opportunity and we are thrilled to be a part of this event, and appreciative of how this is just another way SportsEngine helps sports organizations serve their youth athletes.”

The All-American Bowl takes place on Saturday, January 5, 2019, in San Antonio, Texas and will be broadcasted live at 1 PM EST on NBC.


About SportsEngine, Inc.

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading software provider of sport life management solutions for 35MM coaches, parents, athletes, and sport relationship management applications for more than 1MM clubs, leagues, governing bodies, and associations. SportsEngine helps sports organizations around the globe reduce the time they spend on administrative tasks, and enables them to focus more on developing their athletes, providing safe experiences, and furthering the love of sport. Learn more at:,; or

About All-American Bowl

The All-American Bowl is the most-watched, most-talked about, and most-prestigious high school all-star event with more than 4,500,000 unique annual television viewers and over 35,000 in attendance. The history and tradition of the All-American Bowl is unparalleled: 380 draft picks; 52 Super Bowl champions; 135 Pro Bowlers; 16 Heisman finalists; 159 NCAA All-Americans. For more info, visit, Instagram (@19AllAmerican), Twitter (@19AllAmerican), and like us at

West Austin Youth Association

The West Austin Youth Association (WAYA) is a privately funded, non-profit organization founded in 1980 to provide recreational and educational opportunities for the youth of Austin. Today, WAYA serves over 5,000 youth from over 60 zip codes throughout the Austin area in over 30 sports programs and activities annually.

Media Contact:

Jenna Soule

Phone:  612.799.3542