New Features Include Carrie Underwood Music Experience, a Selfie Mirror in Collaboration with @OnHerTurf, and a Partnership with Boys & Girls Clubs of America
STAMFORD, Conn. – September 20, 2018 – NBC Sports Group’s Sunday Night Football bus heads to Detroit this week ahead of Sunday night’s Patriots-Lions game (coverage begins at 7:00 p.m. ET on NBC).
The SNF bus continues to travel the country, making stops in the host cities of Sunday Night Football games, giving fans a behind-the-scenes look into the action of SNF broadcasts.
New features on board this season include a Carrie Underwood SNF Open experience, a selfie-mirror presented by @OnHerTurf – a partnership between Refinery29 and NBC Sports that shares in the celebration and amplification of women in sports – and an area showcasing SNF’s new initiative with Boys & Girls Clubs of America.
In addition, fan favorites returning to the bus include a life-size player wall, the official Player of the Game Ball signed at the end of every SNF matchup, and the replica of the Football Night in America desk. The bus continues its journey this week making stops in the Detroit-area ahead of the Sunday Night Football game as the New England Patriots take on the Detroit Lions.
The bus will make its first Detroit-area stops tomorrow, September 21, starting the day with WDIV Morning News from 6–8 a.m. ET before spending the afternoon at the Dauch Campus Boys & Girls Club from 3:30–5:30 p.m. ET. On Saturday, September 22, the bus will be at PAL Football League from 9 a.m.–Noon ET, before moving to Brother Rice High School for the Detroit Central Catholic–Birmingham Brother Rice high school football game from 5 p.m.–7 p.m. On Sunday, September 23, the bus will arrive at Ford Field at 3 p.m. ET ahead of the game that night.
The full schedule for this week:
| Date | Time (ET) | Location |
| Friday, Sept. 21 | 6 a.m. – 8 a.m. | WDIV Morning News*
|
| 3:30 p.m. – 5:30 p.m. | B&GC Dauch Campus*
| |
Saturday, Sept. 22
| 9 a.m. – Noon
5 p.m. – 7 p.m. | PAL Football League
Brother Rice High School
|
| Sunday, Sept. 23 | 3 p.m. – 8 p.m. | Ford Field |
*Event not open to the public
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
Since week 1, the bus has traveled across the country to each SNF host city. To give more fans a chance to join in on the experience, the SNF Bus also visits markets along the route without a SNF game on the schedule. The bus arrives in each host city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus gives fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities and experiences.
The 2018 bus features football field decaling on the floor and a replica of the Football Night in America studio where fans can grab a mic and act as “special correspondents” for photos. From the Carrie Underwood music experience and the @OnHerTurf display, to the life-size NFL player wall, fans have numerous opportunities to interact and share memories from the bus.
The full list of cities the SNF bus will be visiting throughout the season:
| Week | Date | Matchup |
| 3 | 23-Sep | New England at Detroit |
| 4 | 30-Sep | Baltimore at Pittsburgh |
| 5 | 7-Oct | Dallas at Houston |
| 6 | 14-Oct | Kansas City at New England |
| 7 | 21-Oct | Los Angeles at San Francisco |
| 8 | 28-Oct | New Orleans at Minnesota |
| 9 | 4-Nov | Green Bay at Minnesota |
| 10 | 11-Nov | Dallas at Philadelphia |
| 11 | 18-Nov | Pittsburgh at Jacksonville |
| 12 | 25-Nov | Green Bay at Minnesota |
| 13 | 2-Dec | San Francisco at Seattle |
| 14 | 9-Dec | Pittsburgh at Oakland |
| 15 | 16-Dec | Philadelphia at Los Angeles |
| 16 | 23-Dec | Kansas City at Seattle |
| 17 | 30-Dec | TBD |
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The SNF bus will travel almost 20,000 miles across the country during the season.
- The bus will make stops in 12 unique locations, stopping in the host cities of all Sunday night games.
- It would take 50 footballs to make up the length of the SNF Bus, and 46,000 footballs to equal the weight of the bus.
SOCIAL MEDIA
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.
A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.
–NBC SPORTS GROUP–