Monday, June 4th, 2018


Golden Knights-Capitals Game 3 Averages Total Audience Delivery of 3.576 Million Viewers, Up 18% Vs. Last Year and Up 25% Vs. 2016

Washington, D.C., Sets Local Cable Ratings Record

2018 Stanley Cup Final Up 14% Through 3 Games Vs. 2017; Entire 2018 Stanley Cup Playoffs Up 8%

NBC Sports’ Cable Coverage of 2018 Stanley Cup Playoffs is Second-Best in 21 Years

Golden Knights-Capitals Game 4 TONIGHT at 8 p.m. ET on NBC; Pre-Game Coverage Begins at 6 p.m. ET on NBCSN

STAMFORD, Conn. – June 4, 2018 – Game 3 of the 2018 Stanley Cup Final between the expansion Vegas Golden Knights and the Washington Capitals on Saturday night set numerous consumption records across NBCSN,, and the NBC Sports app, including:

  • the most-watched Stanley Cup Final Game 3 in three years;
  • Total Audience Delivery (TAD) increases of 18% and 25%, respectively, vs. the 2017 and 2016 Stanley Cup Final Game 3s;
  • the second-most streamed NHL game ever;
  • and the highest-rated NHL game on NBCSN for Washington, D.C.


Hosting their first Stanley Cup Final game since 1998, the Capitals defeated the Golden Knights, 3-1, in Game 3 on Saturday on NBCSN to take the series lead, 2-1. Game 4 between the Golden Knights and Capitals is set for tonight from Capital One Arena in Washington, D.C., at 8 p.m. ET on NBC. Pre-game coverage begins at 6 p.m. ET on NBCSN.

The Game 3 TAD of 3.576 million viewers, according to Fast National data by the Nielsen Company and streaming data by Adobe Analytics, was up 18% vs. last year’s Pittsburgh-Nashville Game 3 (3.033 million) on NBCSN,, and the NBC Sports app, and up 25% vs. the comparable 2016 game (Pittsburgh-San Jose, 2.859 million).

TV-only viewership peaked at 4.154 million viewers between 10:45-11 p.m. ET.

Digitally, Game 3 is the second-most streamed NHL game in history, behind only last Wednesday’s Game 2. Game 3 delivered 322,000 uniques (+20% vs. 2017) and 25.3 million live minutes (+54%). The Average Minute Audience of 137,000 viewers was up 71%. Game 2 produced NHL streaming records of 366,000 uniques, 27.0 million live minutes, and an AMA of 140,000 viewers.

Locally, Washington, D.C.’s, 15.2 rating for Game 3 is the market’s highest-rating ever for an NHL game on NBCSN. Las Vegas’ 18.3 local rating is its second-highest NBCSN game, behind only last Wednesday’s Game 2 (19.8).

Following are the ratings for the Top 10 markets for Saturday night’s Stanley Cup Final Game 3 on NBCSN:

Rank Metered Market Rating
1 Las Vegas 18.29
2 Washington D.C. 15.17
3 Baltimore 7.45
4 Buffalo 6.44
5 Pittsburgh 5.11
6 Richmond 4.77
7 Minneapolis 4.52
8 St. Louis 3.16
9 Ft. Myers 2.92
10 Norfolk 2.83

Through three games (one NBC, two NBCSN), the 2018 Stanley Cup Final is averaging a Total Audience Delivery of 4.230 million viewers, up 14% vs. 2017 (3.726 million). The entire 2018 Stanley Cup Playoffs (81 games) is averaging 1.327 million viewers, up 8% vs. 2017 (1.224 million).

Game 3 of the Stanley Cup Final concluded NBC Sports’ cable coverage of the 2018 Stanley Cup Playoffs, which produced a TAD of 1.054 million viewers (66 games) across NBCSN, CNBC, USA Network, Golf Channel,, and the NBC Sports app, making it the second-best cable delivery in 21 years, behind only 2014 (1.098 million).