Tuesday, May 29th, 2018


World Cup Winner, and The Most Successful Designated Player in MLS History, Brings Original and Diverse Soccer Content to America

MIAMI, Fla. – May 29, 2018 – Telemundo Deportes, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia™, today announced that the network will partner with Spanish legend David Villa and his newly-launched production company, Designated Player, to produce a wide range of soccer content around the World Cup to air across all Telemundo network and digital platforms.

“I’m happy to have the opportunity to work with Telemundo Deportes and bring my perspective to this year’s World Cup,” said Villa. “Soccer’s popularity continues to grow with the American sports fan, and with Designated Player, we will provide various forms of content utilizing my global network as a player, teammate, and champion.”

Villa, the all-time scoring leader in Spain’s history, recently launched Designated Player in order to deliver a broad range of soccer content to the American market. Villa brings unmatched credibility and experience to the venture, having captured as a player the 2010 FIFA World Cup and UEFA Euro 2008 (with Spain), the 2011 UEFA Champions League title (with FC Barcelona), and several LaLiga Championships. Villa currently plays for NYCFC of Major League Soccer in the U.S., where he captured the 2016 Most Valuable Player award and led the league in scoring last season.

“We’re excited to partner with David – one of the most decorated players in the world – as part of our commitment to producing authentic content for our viewers,” said Ray Warren, President of Telemundo Deportes. “We’re committed to providing fans with the best and most authentic content around the World Cup, and those efforts are only enhanced by partnering with such an accomplished player like Villa.”

As part of the partnership with Telemundo, Villa will narrate a video series entitled Como Llegaron (How Did They Get There), which will detail the ups and down that 10 national teams (the eight Latin American countries participating in the tournament, as well as Spain and Portugal) endured in order to qualify for the 2018 FIFA World Cup Russia™.

Villa will also conduct a series of in-depth interviews with international soccer stars who will be participating in the World Cup this summer, including former Barcelona captain and Spain national team star Andres Iniesta; French forward Antoine Griezmann, who also stars for Atletico Madrid; and Thibaut Courtois, goalkeeper for Belgium and Chelsea FC of England’s Premier League. Additional athletes will be announced in the coming weeks.

The content will live across all Telemundo Deportes platforms, including social media.

Telemundo Deportes, one of the leading providers of Spanish-language sports content in the United States, is home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. It is also the home of the FIFA Club World Cup until at least 2018. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, and the Premier League. Telemundo Deportes is also home to Boxeo Telemundo Ford, the #1 boxing program in Spanish, and Titulares y Más, the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.

About Designated Player:  

Designated Player is a production studio based in New York City, centered around delivering soccer-focused content to brands, sponsors, social networks and media companies, and featuring both original programming as well as commissioned work.  Founded in 2018 by Spanish soccer star David Villa, captain for NYCFC and the most successful designated player in Major League Soccer history, Designated Player is the only content company based in America with a World Cup champion at the helm, that is specifically dedicated to promoting the sport in America.

About NBCUniversal Telemundo Enterprises:

NBCUniversal Telemundo Enterprises is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content to U.S. Hispanics and audiences around the world. This fast-growing multiplatform portfolio is comprised of the Telemundo Network and Station Group, Telemundo Deportes, Telemundo Global Studios, Universo, and a Digital Enterprises & Emerging Business unit. Telemundo Network features original Spanish-language entertainment, news and sports content reaching 94% of U.S. Hispanic TV households in 210 markets through 27 local stations, 51 affiliates and its national feed. Telemundo also owns WKAQ, a television station that serves viewers in Puerto Rico. Telemundo Deportes is the designated Spanish-language home of two of the world’s most popular sporting events: FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. Telemundo Global Studios is the company’s domestic and international scripted production unit including Telemundo Studios, Telemundo International Studios, Telemundo International, as well as all of the company’s co-production partnerships. As the #1 media company reaching Hispanics and millennials online, the Digital Enterprises & Emerging Business unit distributes original content across multiple platforms, maximizing its exclusive partnerships with properties such as BuzzFeed, Vox, and Snapchat. Through Telemundo Internacional, the largest U.S.-based distributor of Spanish-language content in the world; and Universo, the fastest growing Hispanic entertainment cable network, the company reflects the diverse lifestyle, cultural experience and language of its expanding audience. NBCUniversal Telemundo Enterprises is a division of NBCUniversal, a subsidiary of Comcast Corporation.


Media Contact: Eva Mejicanos | M: 305.799.5310