Thursday, December 21st, 2017


Stops Include Titletown at Lambeau Field and Badger State Brewery Company Tomorrow & Lambeau Field on Saturday

New Features Include the Vince Lombardi Trophy with a Countdown Clock to Super Bowl LII

Clay Matthews and the Green Bay Packers Host Case Keenum and the NFC North Champion Minnesota Vikings at Lambeau Field on NBC’s Sunday Night Football

STAMFORD, Conn. – December 21, 2017 – NBC Sports Group’s Sunday Night Football bus travels to Titletown USA stopping in Green Bay for the first time this season, as Clay Matthews and the Green Bay Packers host Case Keenum and the NFC North champion Minnesota Vikings at Lambeau Field on NBC’s Sunday Night Football. This season, the bus will bring the Vince Lombardi Trophy to various SNF locations before arriving in Minneapolis, Minn., for Super Bowl LII in February. The bus also features four screens presenting different perspectives from on-field cameras, a replica of the Football Night in America desk, a wall with life-size player images for fan photos, and more.

The SNF bus begins its tour of the Green Bay area tomorrow, Dec. 22, with a stop at Titletown at Lambeau Field from 10 a.m. – 1 p.m. CT, before making its way to the Badger State Brewery Company from 3:30 p.m. – 6:30 p.m. CT. On game day, the bus will be open for fans at Lambeau Field beginning at 1:30 p.m. CT leading up to kickoff of Sunday Night Football.

The full schedule for this week’s destinations:

Date Time (CT) Location
Fri., Dec. 22 10 a.m. – 1 p.m. Titletown at Lambeau Field: 1065 Lombardi Ave.,
Green Bay, WI 54304
Fri., Dec. 22 3:30 p.m. – 6:30 p.m. Badger State Brewery Company: 990 Tony
Canadeo Run, Green Bay, WI 54304
Sat., Dec. 23 1:30 p.m. – 7:30 p.m. Gameday at Lambeau Field: 1265 Lombardi Ave.,
Green Bay, WI 54304



The bus will arrive in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and four 42-inch monitors displaying highlights, promos and hype videos.

The bus will bring the Vince Lombardi Trophy to various SNF locations, before arriving at its final destination, Super Bowl LII in Minneapolis, Minn., in February. The 2017 bus features football field decaling on the floor, interactive touchscreen monitors that fans can experience what it’s like to operate a camera, and replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the life-size NFL players and Carrie Underwood on the outside, to the life-size NFL players wall giving fans the opportunity to square up against players, fans will have numerous opportunities to interact and share memories from the bus.

Following each Sunday night game, the stars of the game will autograph the 2017 “Players of the Game Sunday Night Football,” which will be displayed on a photo wall in the bus – complete with a stadium backdrop – alongside the football signed by the 2016 SNF players of the game. In addition, a photo of each 2017 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus throughout the season.


  • The SNF bus will drive more than 26,000 miles across the country throughout the season;
  • There will be 16 game day stops;
  • The bus will drive through 38 different states throughout the season, on the road for more than 370 hours;
  • It would take 50 footballs to make up the length of the SNF Bus, and 46,000 footballs to equal the weight of the bus.



The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.

A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.