Wednesday, August 30th, 2017


Integration aims to increase athlete, coach and family engagement for youth and amateur sports organizations

 MINNEAPOLIS, MINN / August 30, 2017  SportsEngine and TopYa!, a video-based mobile app that motivates and inspires players to reach new levels of skill and creativity, have partnered to integrate TopYa!’s content with SportsEngine’s platform. Through this integration, SportsEngine customers can upload TopYa! video skills challenges onto their websites and social media channels. The partnership will allow leagues, teams and camps to highlight individual athlete accomplishments, drive more at-home practice, and deepen brand engagement with their members. The initial integration rollout will include TopYa!’s apps for Soccer, Volleyball, and Lacrosse (The Paul Rabil Experience).

Traditionally, coaches ask kids to practice at home without a way to evaluate their skills, reward extra practice, or hold athletes accountable. With TopYa!, young athletes can pursue skills and freestyle activities at home by participating in video challenges and contests with other kids around the world. Coaches can evaluate and provide feedback on the young athletes’ videos, and athletes earn points for their accomplishments. This leads to better engagement with the sports organization and more practice minutes, on a single platform.

“So many of our customers are looking for ways to further engage with their athletes and families,” said Justin Kaufenberg, CEO, SportsEngine. “Through our new partnership with TopYa! we’re able to provide an interactive solution that will allow their athletes to stay involved away from the field, and provide an enhanced content experience for their website and social channels.”

Thousands of sports organizations have chosen SportsEngine to run their website, tournaments, leagues, online registration and mobile apps. Through these applications, over 650,000 sports teams, clubs and leagues are able to drastically reduce the time they spend on administration and communication, allowing them to focus on spending time with their athletes. Momentum in all sports has accelerated for SportsEngine with recent agreements signed with governing bodies, organizations, and teams.

“The TopYa! app brings back the kid-driven, sandlot environment that has faded for this generation,” said John Weinerth, VP of Soccer, SportsEngine. “The TopYa! platform makes sports fun again for the athletes through the very mobile devices that otherwise compete for their time, attention and level of activity.”

“We are thrilled to partner with SportsEngine to offer more engagement solutions directly to the consumers of sports- parents and athletes. Their commitment to improving the sports lives of athletes, parents, and coaches perfectly matches our mission to keep sports fun for everyone,” said Jason Keller, Managing Partner and Co-Founder of TopYa!. “Studies show that 70% of athletes quit sports by age 13. With this integration and SportsEngine’s reach into over 650,000 youth sports organizations, we can make a big impact in reversing this trend.”

The integration will be available in October for any SportsEngine or TopYa! customer. To learn more about the integration and schedule a demo, visit the links to our partner pages below.

Club administrators and coaches go here to learn how SportsEngine and TopYa! help you achieve deeper engagement with your families, leading to better renewal rates and acquiring new players.

Parents and family members go here to learn how SportsEngine and TopYa! are turning screen time into self-motivated practice time, including real coaching feedback on player skills.


About SportsEngine, Inc.

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Life Management mobile applications for coaches, parents, and athletes and Sports Relationship Management tools for governing bodies, leagues, clubs, associations and events. SportsEngine, Inc. powers over 650,000 teams, leagues, and clubs, helping them manage, connect, and communicate with a diverse range of stakeholders, including athletes, parents, administrators, coaches, referees, scouts, volunteers, fans, journalists, and sponsors. Founded in 2008, SportsEngine, Inc. is based in Minneapolis, MN. For more information, please visit; like the company on Facebook at; or follow SportsEngine on Twitter at @sportsengine.

About TopYa!
TopYa! solves many financial, family engagement and player-development shortfalls for sports organizations by providing clubs with a fun and challenging mobile platform that includes club-branding, video instruction and coach feedback on player-submitted videos. By accomplishing skills and winning “Freestyle Challenges”, players earn points and climb leaderboards.  The result is hours of at home practice and club brand engagement.  Youth sports organizations use these capabilities to turn at-home practice into contests and competitions while awarding prizes to the winners. They also get a feed of player-generated videos that can be used to enhance their websites and social media sharing. TopYa! has over 300,000 player, coach and parent users from 150 countries. TopYa!’s customers include Youth Sports Trust (UK), FIFA U17 World Cup,  Colorado Soccer Association, Colorado Rapids Youth Soccer Academy, NorCal Premier Soccer, Challenger Sports, US Club Soccer, among many others.