Friday, June 9th, 2017



June 9, 2017 – Vol. 106

NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties.  Previous editions can be found on

NBC Sports Digital Hits Streaming Milestone for Stanley Cup Playoffs

Game 5 of the Stanley Cup Final between the Nashville Predators and the Pittsburgh Penguins pushed live streaming for the 2017 Stanley Cup Playoffs to 2 million unique devices and more than a half-billion live minutes (507.8 million), both all-time records.

Highlights of the 2017 Stanley Cup Playoffs so far include:

  • The most streamed game in NHL history, with Senators-Penguins Game 7 delivering 24.7 million live minutes and a then-record Average Minute Audience of 94,800 viewers. It also delivered 271,000 unique devices, which is the second-best ever.
  • Predators-Penguins Game 2 set an all-time record for an NHL game with an AMA of 97,900 viewers.
  • Game 2 also delivered 20.471 million live minutes – second-best ever for an NHL game and best-ever for a SCF game.


Charean Williams Joins ProFootballTalk

Long-time NFL writer Charean Williams joined ProFootballTalk last week.  Williams has extensive NFL experience, having covered the NFL for 23 years, most recently for 17 years with the Fort Worth Star-Telegram.

Williams has served as a selector for the Pro Football Hall of Fame for 11 years, becoming the first woman to earn that distinction.  She also was the first female president of the Pro Football Writers of America, with a two-year stint covering the 2009-10 seasons.  In all, Williams has covered 23 Super Bowls and seven Olympic Games.

Golf Advisor Sets Fourth Consecutive All-Time Traffic Record in May

Rapid growth in 2017 for golf’s leading ratings and review website by golfers, for golfers – Golf Advisor – has resulted in four consecutive months of record growth, highlighted by all-time records across various key metrics in May.  GolfAdivsor’s page views in May topped 1.4 million, surpassing the previous record in April 2017 by 3% and up 18% year over year.  Other traffic metrics in May were up year over year and also surpassed the previous month’s records, with visits (784,000) up 35%; and unique visitors (637,000) up 37%.  Since February, at least one key monthly metric has surpassed the previous as the best ever.

More than 600,000 golf course reviews currently are featured on Golf Advisor, which provides valuable information to not only help golfers choose their next course, but also golf course operators to learn about the likes and dislikes of their customers.  Unlike other review sites populated by industry insiders, Golf Advisor reviews are posted by golfers, for golfers.  More than 85 percent of the half million golfers visiting Golf Advisor each month state that reviews are important to making decisions about where they play.

CSN New England Ends Celtic Season with Record Highs

The Boston Celtics finished off their season on a high note, advancing to the Eastern Conference Finals, earning the No. 1 Draft pick in the 2017 NBA Draft, and driving CSN New England to streaming milestones. Year-over-year, CSN New England’s streaming numbers for the Celtics were up by nearly 50% across all categories, podcast views were up 25%, and’s on-demand videos were up more than 30%. CSN New England’s social channels, including Instagram, Snapchat, Twitter and Facebook, all gained significant followers throughout the Boston Celtics’ regular season and Playoffs.