FOR IMMEDIATE RELEASE
Tuesday, December 27th, 2016
THE MOMENTUM CONTINUES: NBC’S “SUNDAY NIGHT FOOTBALL” TOPS 21 MILLION VIEWERS FOR 3 CONSECUTIVE DECEMBER GAMES FOR 1ST TIME SINCE ’10
Viewership for Broncos-Chiefs Is Best For NFL Week 16 Primetime Game in 5 Years & Up 20% from Last Year
NBC’s SNF Viewership Increases Over ‘15 for 3rd Week in a Row
NBC’s Sunday Night Football Viewership Up 10% since Presidential Election
Christmas Night SNF Game Concluded NBC’s Unprecedented Stretch of 13 Primetime NFL Games in 43 Days
Aaron Rodgers Leads Green Bay Packers vs. Matthew Stafford and Detroit Lions in “NFC North Championship Game” This Sunday, Jan. 1, on NBC’s Sunday Night Football
STAMFORD, Conn. – December 27, 2016 – NBC’s Sunday Night Football, television’s #1 primetime show, continued its momentum last weekend. Among the late-season highlights:
- SNF averaged at least 21 million viewers for three consecutive December games for the first time since 2010.
- Compared to 2015, SNF posted a viewership increase for a third consecutive week (Weeks 14-16).
- Viewership for NBC’s Sunday Night Football has increased 10% since the Presidential Election, averaging 21.2 million viewers for eight SNF games beginning Sunday, Nov. 13, compared to 19.3 million viewers for the season’s first 10 SNF
The Kansas City Chiefs’ 33-10 Christmas night victory over the Denver Broncos on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 21.5 million viewers across NBC and NBC Sports Digital platforms – marking the most-watched Week 16 NFL primetime game since 2011, according to Fast National data from The Nielsen Company, and digital data from Adobe Analytics.
The NBC-only broadcast of Broncos-Chiefs averaged 21.4 million viewers — ranking as the most-watched Week 16 NFL primetime game in five years (24.0 million for Bears-Packers on NBC’s SNF, 12/25/11). The 21.4 million viewers for Denver-Kansas City topped last year’s Week 16 SNF game by 20% (17.9 million for Giants-Vikings) and marked a 16% increase over the teams’ first meeting this season in Week 12 – a thrilling Chiefs’ 30-27 overtime victory in an NBC SNF “flex game” on Nov. 27 (18.4 million viewers).
NBC-only viewership for Broncos-Chiefs peaked at 23.3 million from 9:15-9:30 p.m. ET. The game (8:31-11:28 p.m. ET) registered a TV-only national household rating of 10.6/22 – up from Giants-Vikings (10.4/18).
NBC Sports Digital reached 487,000 unique viewers for Broncos-Chiefs – up 78% from last year’s Week 16 SNF game (274,000). The Average Minute Audience for Sunday night’s live stream via the NBC Sports app, NBCSports.com, NBC.com ‘TV Everywhere,’ and NFL Mobile from Verizon was 81,000 viewers.
Last weekend’s SNF game was the last of NBC’s unprecedented 13 primetime games in a 43-day span. NBC kicked off the stretch with the Week 10 Seattle-New England SNF game on Nov. 13, continued with the new five-game NBC Thursday Night Football package (TV’s #2 primetime show this fall), featured Steelers-Colts on Thanksgiving night, and six more Sunday night games.
The NFC North title will be decided on NBC’s Sunday Night Football this Sunday, Jan. 1, 2016, when Aaron Rodgers and the Green Bay Packers (9-6) visit Matthew Stafford and the Detroit Lions (9-6) at Ford Field in Detroit, Mich., at 8:30 p.m. ET on NBC. The winning team clinches the NFC North championship and a home playoff game, while the losing team could miss the Playoffs. Coverage begins with Football Night In America – the most-watched weekly studio show in sports – at 7 p.m. ET.
–SUNDAY NIGHT FOOTBALL–