FOR IMMEDIATE RELEASE
Tuesday, November 29th, 2016
NBC SPORTS GROUP’S 2016 NASCAR CAMPAIGN DELIVERS MORE HOURS OF COVERAGE THAN EVER BEFORE
Unprecedented Offering Includes 366 Hours of Live Trackside Coverage, 264 Hours of Studio and Documentary Programming throughout the Year
NBCSN Presents NASCAR Sprint Cup Series Awards Friday at 9 p.m. ET
STAMFORD, Conn. – November 29, 2016 – NBC Sports Group is gearing up to complete an unparalleled 2016 NASCAR season that featured more hours of trackside coverage and programing than ever before. NBC Sports Group presented 630 hours of NASCAR programming this year, including 366 live trackside hours from 22 different states. NBC Sports Group celebrates the season and honors Jimmie Johnson’s historic seventh championship, as well as the tremendous career of retiree Tony Stewart this Friday at 9 p.m. ET on NBCSN with the NASCAR Sprint Cup Series Awards from Las Vegas.
Listed below are some key metrics from NBC Sports Group’s 2016 NASCAR coverage.
19 NASCAR XFINITY Series races presented by NBC Sports Group
20 NASCAR Sprint Cup Series presented by NBC Sports Group
21 Consecutive weeks of NASCAR Sprint Cup and XFINITY Series race coverage
22 States NBC Sports Group delivered NASCAR coverage from
37 NASCAR K&N Pro Series and Whelen Modified races presented by NBC Sports Group
366 Total hours of live trackside NASCAR coverage across NBC, NBCSN, CNBC and USA
264 Total hours of non-trackside NASCAR coverage on NBCSN
630 Total hours of NASCAR programming
3,327 NASCAR XFINITY Series race laps covered by NBC Sports Group
4,475.12 Total miles of NASCAR XFINITY Series races covered by NBC Sports Group
5,749 NASCAR Sprint Cup Series race laps covered by NBC Sports Group
7,549.62 Total miles of NASCAR Sprint Cup Series races covered by NBC Sports Group
873,000 Total unique devices that streamed NASCAR content on NBC Sports’ digital properties during 2016 season, up +50% vs. 2015
4.67 Million Live minutes streamed during the 2016 Sprint Cup Championship from Miami via the NBC Sports app and NBC Sports digital platforms
8.4 Million Peak TV viewers watched Jimmie Johnson, Kyle Busch, Carl Edwards and Joey Logano battle for the 2016 NASCAR Sprint Cup Championship in Miami
105 Million Total live minutes of NASCAR content streamed on NBC Sports’ digital properties during 2016 season, up +56% vs. 2015
For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.
–NBC SPORTS GROUP–
