FOR IMMEDIATE RELEASE
Wednesday, July 22nd, 2015

MOBSTEEL BIOS

Adam Genei – The Boss

Born and Raised in the Detroit area, Adam developed his love of cars from his grandfather’s Lincoln dealership. After years of working different jobs he decided to make a split and turn his hobby of fixing up cars into a business. He sold the first Mobsteel Lincoln Continental for $13,000 just 15 minutes after it was listed. From there the business exploded, and soon he was modifying cars for athletes, movie stars and even Ford. Along the way, Adam never wavered from the cars he wanted to make, and he’s not afraid to let anyone know it. With a hair-triggered temper and standard of perfection to uphold, he’s not the easiest boss in the world. But once you’ve proven yourself and joined the Mobsteel family, Adam’s got your back and isn’t afraid to throw down to prove it.

 

Pam Genei – The “Real Boss”

Mobsteel started when Adam and Pam invested their entire savings into a $1,500 hoist for the shop, and they haven’t looked back since. But Pam is more than just Adam’s wife – she’s the one who keeps the shop together and running. The guys in the shop have chased out more women than anyone can keep track of, but Pam has held her own and more than dished it back out. Over the years, she’s developed the thick skin needed to survive in the shop, but more importantly a razor-sharp glare that can shut any of them down with just one look.

 

Steve-O – The Right Hand Man

Born in the  Upper Peninsula of Michigan and home schooled, you wouldn’t think Steve would end up working at  Mobsteel. After some roughing up and tough love from Adam, he’s become a jack of all trades and Adam’s right hand man. He can weld, cut and fix anything around. With all that talent comes a big mouth to match. He’s had more than a couple of blowups with Adam and the rest of the crew. For eight years, he’s been through everything at Mobsteel, from 100 hour work weeks to weekends of partying at car shows. Through it all they have been inseparable, and don’t have any plans of stopping anytime soon.

 

Doug “Wheatbread” – The Builder

All it took was one t-shirt and a penchant for health foods to get stuck with the nickname “Wheatbread.” Doug is the newest member of Mobsteel, but has years of experience at some of Detroit’s best motorcycle shops. This pint-sized fabricator can build just about anything and has taken on some of the shop’s biggest projects, including the FedEx truck. Those building skills don’t save him from the insults when he tries a bit of “fuzzy math” though.

 

Ron – The Painter

He may look like he just finished a three-day bender and acts like a madman, but behind all of that is one of the best painters in the world. Ron has been painting cars since he was 18 and worked on a “who’s who” of the world’s best automotive creations. Brandishing a tattoo of Yosemite Sam riding a dragon and a completely twisted sense of humor and wild-man lifestyle, he’s the strangest member of the team, but is also Adam’s secret weapon for making the perfect ride.