FOR IMMEDIATE RELEASE
Wednesday, May 27th, 2015
NBC SPORTS GROUP LAUNCHES NBC SPORTS FILMS
New Initiative Will Produce Sports Documentaries to Air Across NBC Sports Group’s Multiple Platforms
Debut Project Center of Attention: The Unreal Life of Derek Sanderson to Premiere Monday, June 8 on NBCSN, Following Game 3 of 2015 Stanley Cup Final
One-Hour Documentary Chronicles Two-Time Stanley Cup Champion’s Journey from World’s Highest-Paid Athlete to Homeless Alcoholic to Respected Financial Adviser
Center of Attention Features Interviews With Eight Hockey Hall of Famers Including Bobby Orr and Phil Esposito
Boston Native, Emmy Award-Nominee and Mad Men Star John Slattery Narrates Center of Attention
Stamford, Conn – May 27, 2015 – NBC Sports Group announced today the launch of NBC Sports Films, a new initiative that will leverage NBC Olympics’ Emmy Award-winning storytelling heritage and personnel to produce sports documentaries that will air across NBC Sports Group’s multiple platforms. NBC Sports Films will annually produce multiple long-form projects to be presented across NBC, NBCSN, NBC Sports Regional Networks and NBC Sports Digital.
NBC Sports Films’ first project, Center of Attention: The Unreal Life of Derek Sanderson, a one-hour documentary that chronicles the remarkable life of former NHL star and two-time Stanley Cup Champion Derek Sanderson, will premiere on NBCSN on Monday, June 8, following Game 3 of the 2015 Stanley Cup Final.
“Storytelling has always been a prominent component of NBC Sports’ coverage of signature events. We are excited to expand those efforts and further serve our audience by providing additional long-form content across all NBC Sports Group platforms,” said Mark Levy, Senior Vice President, Original Productions and Creative, NBC Sports Group. “Our debut film, Center of Attention, is a compelling portrait of the extraordinary life of Derek Sanderson, who has lived the highest of highs and the most challenging lows a life in the spotlight can produce.”
Narrated by Boston native, Primetime Emmy Award-nominee and star of Mad Men John Slattery, Center of Attention follows Sanderson’s journey from humble beginnings, to becoming the highest paid athlete of his time, only to eventually end up homeless, broke and addicted to drugs and alcohol. Through interviews with former teammates, coaches, friends, rivals, and Sanderson himself, viewers get an inside look into his eccentric and reckless life that ultimately features a fourth act fitting of a Hollywood screenplay, as Sanderson is able to get clean and become a respected financial adviser for top athletes.
In his book Crossing The Line, Sanderson said of his life: “In the span of an extraordinary life, I made the National Hockey League, won two Stanley Cup championships, became a trendsetter, gained celebrity status, became a millionaire, descended into addiction, was homeless, almost died, asked for salvation, kicked booze, drugs and cigarettes, climbed back from the wreckage, met an amazing woman who gave us two great sons, taught kids about the evils of addiction, was a broadcaster and now advise athletes about their finances. That’s a lot to pack into one life!”
Center of Attention features interviews with eight members of the Hockey Hall of Fame, including Sanderson’s teammates Bobby Orr, Phil Esposito, Rod Gilbert, Gerry Cheevers Brad Park, Bernie Parent and coaches Harry Sinden and Emile Francis.
In the glory days of his playing career, Sanderson was a national sensation. He won the Calder Trophy, as the NHL’s top rookie in 1967-68, and was a two-time Stanley Cup champion before his 26th birthday. Off the ice, the man known as “Turk” was an iconoclast who went into the nightclub business with Joe Namath, was regularly seen with beautiful women, drove around town in a Rolls Royce, and was quoted as saying his pregame meal was “a steak and a blonde.”
In 1972, Sanderson left the Bruins and the NHL to sign with the Philadelphia Blazers of the World Hockey Association. His $2.65 million contract made Sanderson the highest-paid professional athlete in the world at the time, but within months, poor play, a back injury and his lavish contract led the Blazers’ owners to buy out Sanderson’s deal for $1 million.
At age 27, after making it back to the NHL, Sanderson’s drinking increased and he developed an addiction to drugs. Sanderson ended up broke and homeless, at one point sleeping on a bench in New York City’s Central Park. By 1978, when he was 32, his hockey career was over.
In 1980, after more than a dozen trips to rehab, Sanderson was able to get clean and start a new life. He was hired by then Mayor of Boston Ray Flynn to serve as a drug and alcohol awareness speaker at Boston area schools, worked as a lead television analyst for the Boston Bruins, became a financial adviser, and started a sports group to help protect athletes from themselves and from those who could take advantage of them.
ABOUT NBC SPORTS FILMS
Formed in 2015, NBC Sports Films produces sports documentaries that air across NBC Sports Group’s multiple platforms. NBC Sports Films, a division of NBC Sports Group, will annually produce multiple long-form projects to be presented across NBC, NBCSN, NBC Sports Regional Networks and NBC Sports Digital. NBC Sports Films’ debut project, Center of Attention: The Unreal Life of Derek Sanderson, will premiere on Monday, June 8, following Game 3 of the 2015 Stanley Cup Final.
–NBC SPORTS GROUP–