Monday, April 13th, 2015


NBC and NHL to Distribute 32,768 Stanley Cup Chocolate Bars Wrapped With Different Bracket Combinations

One Lucky Fan with Perfect Bracket Will Win Opportunity to Spend Time with the Stanley Cup and a Trip to 2016 NHL All-Star Weekend

Fans Whose “Diddly-Umptious” Chocolate Bars Contain One of Four Silver Tickets Will Win a Trip to Game 3 of the Stanley Cup Final and Quality Time with the Stanley Cup


STAMFORD, Conn. – April 13, 2015 – NBC Sports Group and the National Hockey League have once again joined forces to celebrate the start of the Stanley Cup Playoffs by providing fans with an edible chocolate bracket and a chance to spend time with The Stanley Cup. As part of this year’s “Every Game. Every Night. Don’t Miss a Moment” marketing campaign, NBC Sports Group and the NHL have created 32,768 “Lord Stanley’s Cup Diddly-Umptious Bracket Bar” chocolate bars, one for each possible bracket combination.

Each of the chocolate bars features an imprint of a blank Stanley Cup Playoffs bracket, and is packaged in a unique wrapper which includes one of 32,768 different bracket combinations. At the conclusion of the Stanley Cup Final, one lucky winner will possess the perfect bracket and will win a trip to the 2016 NHL All-Star Weekend, and the opportunity to spend time with the Stanley Cup. In addition, four fans who receive chocolate bars featuring a silver ticket will win a trip to Game 3 of this year’s Stanley Cup Final and the opportunity to spend time with the Stanley Cup.

“As in past years, we wanted to create an item which captures the imagination of hockey fans and social influencers, and continues to build awareness about the Stanley Cup Playoffs bracket format and Stanley Cup Final,” said John Miller, Chief Marketing Officer, NBC Sports Group. “It was difficult to top cupcakes and puck cakes, but we think we have done it. Eating your way through the Stanley Cup Playoffs is always a fun bonus.”

A small number of the chocolate bars will be presented in a limited edition custom-designed NHL Stanley Cup Playoffs bracket box, and will be hand delivered to athletes, celebrity hockey fans, social influencers and media in select markets across the country. Each playoff team will also receive their own box of “Lord Stanley’s Cup Diddly-Umptious Bracket Bar” chocolate bars. The vast majority of bars will be given out to hockey fans in each of the 16 cities which have a team playing in the 2015 Stanley Cup Playoffs.

Fans can tune in to local sports radio stations to find out specific locations to pick up a bar, available on a first-come first-served basis. “Lord Stanley’s Cup Diddly-Umptious Bracket Bars” will also be available at the flagship NHL Store in New York City, in NHL Team Stores, and in popular hockey bars in local markets with teams competing in the Playoffs.

Fans can find out more about the campaign, register their tickets and receive prizing at Fans are also invited to engage with @NHLonNBCSports on social media using #BracketBar.


For the fourth consecutive year, every NHL Stanley Cup Playoff game will be presented nationally across the platforms of NBC Sports Group and select NBCUniversal networks. During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

Coverage will be presented on NBC, NBCSN and NHL Network, as well as NBCUniversal’s USA Network and CNBC.  In addition, NBC Sports Live Extra – NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets – will provide complete streaming coverage of every game of the 2015 Stanley Cup Playoffs that is televised by NBC, NBCSN, USA Network, and CNBC.

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