FOR IMMEDIATE RELEASE
Wednesday, January 21st, 2015
NBC SPORTS DIGITAL TO SHOWCASE SUPER BOWL TELEVISION ADS
NBC Sports Live Extra’s Super Bowl Live Stream Will Connect Viewers to New Page for TV Advertisements
New NBC Sports Tumblr Page Launches Today & Will be Populated with Original Football Content Prior to Super Bowl XLIX
New Page Can Be Accessed at NBCSports.com/Ads
STAMFORD, Conn. – January 21, 2015 – As part of its coverage of Super Bowl XLIX, NBC Sports Digital is launching a new Super Bowl-centric NBC Sports Tumblr page that will showcase Super Bowl XLIX’s television advertisements immediately after they air on NBC on Sunday, Feb. 1, NBC Sports Digital announced today.
The new NBC Sports Tumblr page launches today and can be accessed at NBCSports.com/Ads. Prior to Super Bowl Sunday, the page will be populated with original content created by NBC Sports’ marketing media team, as well as from re-blogging NFL-related Tumblr posts. On game day, the page will transform into a hub for Super Bowl TV ads.
NBC Sports Live Extra, which is live streaming Super Bowl XLIX to desktops and tablets, will link to the Tumblr page so all viewers watching the stream can see the television ads on-demand moments after they air on TV. The page is a TV-ad hub because NBC Sports Live Extra’s live stream of the game will have a separate commercial load from television, although some ads will be the same. For more information on NBC Sports Live Extra’s live stream of Super Bowl XLIX, click here.
“We recognize that Super Bowl TV ads are must-see content for many viewers, and we’re thrilled to connect our digital audience to the spots in a seamless manner immediately after they air on television,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “Tumblr is a visually-rich, social-friendly platform that is perfect to showcase the Super Bowl TV ads. We are optimistic this experience will be the first step in creating a more robust NBC Sports destination on Tumblr.”
NBC Sports Digital created a similar page – Super Bowl Ad Blitz — for television ads when it live streamed Super Bowl XLVI in 2012. Overall, 1.83 million ads were watched via video-on-demand.
–NBC SPORTS DIGITAL–