FOR IMMEDIATE RELEASE
Saturday, January 10th, 2015
KATY PERRY INVITES LENNY KRAVITZ TO JOIN HER DURING PEPSI SUPER BOWL XLIX HALFTIME SHOW FEBRUARY 1 ON NBC
As released by NFL:
FOR IMMEDIATE RELEASE
Global superstar KATY PERRY has invited LENNY KRAVITZ to join her as she headlines the PEPSI SUPER BOWL XLIX HALFTIME SHOW on NBC at University of Phoenix Stadium in Arizona on Sunday, February 1, 2015, it was announced today during an exclusive interview with Katy on NBC’s broadcast of the AFC Divisional Playoff game featuring the Baltimore Ravens at New England Patriots. Katy’s full interview with NBC’s Willie Geist discussing her upcoming halftime performance and her invite to Kravitz will air Monday morning on TODAY.
Katy Perry cemented her status as a best-selling superstar with the global success of three multi-platinum studio albums – her 2008 debut One of the Boys (which generated hit singles “I Kissed A Girl,” “Hot N Cold,” “Thinking of You” and “Waking Up In Vegas”), 2010’s Teenage Dream (which made her the only female artist to have five No. 1 singles from one album on the Billboard Hot 100 chart – “California Gurls,” “Teenage Dream,” “Firework,” “E.T.” and “Last Friday Night”), and her current album, PRISM. “Roar,” the lead single from PRISM became Katy’s 10th No. 1 Top 40 track after debuting at No. 1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013. Katy set the record at Top 40 for most total weeks (46) at No. 1 in the Billboard airplay chart’s archives with “Dark Horse,” and Mediabase has just recognized the song as #1 Most Played, in addition to awarding Katy the title of #1 Artist across three radio formats – Top 40, Hot AC and AC. She is the first artist to surpass the 75 million digital award threshold, counting digital downloads and on-demand streams – 20 million ahead of any other artist. She is currently touring the world on the Prismatic World Tour, which continues to be a hugely successful global spectacle, with 17 sold out arenas in the UK, 66 sold out arenas in North America and 25 sold out arenas in Australia/New Zealand during this year. The tour continues in 2015 throughout Europe, Asia and South America where Katy will headline Rock In Rio in Brazil on September 25.
Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race and class into a 20-year musical career, one which revels in the rich influences of ’60s and ’70s soul, rock and funk. Kravitz’s talents as a writer, producer and multi-instrumentalist have resonated now through ten studio albums into a timeless catalog, which has sold over 38 million albums worldwide. He has won four consecutive GRAMMY Awards, setting a record for the most wins in the “Best Male Rock Vocal Performance” category. Kravitz’s latest albums include the 20th anniversary deluxe edition of his debut, Let Love Rule, and his critically acclaimed latest studio release Strut, which Rolling Stone Magazine named one of the top albums of 2014. Lenny Kravitz recently announced the second leg of his world tour in support of his new album, which will kick off March 14 in Tokyo, Japan at International Forum.The 2015 “STRUT” tour will take him throughout Asia, Australia, the U.S.A. and back again through Europe in the summer. Tickets and more information for the tour can be found at lennykravitz.com/tour/.
The Pepsi Super Bowl Halftime Show is the most-watched musical event of the year. More than 115 million viewers in the U.S. watched last year’s show. The Super Bowl and halftime show will be broadcast worldwide.
Katy Perry joins an esteemed list of recent halftime acts that includes Bruno Mars, Beyoncé, Madonna, The Who, Bruce Springsteen & The E Street Band, Tom Petty and the Heartbreakers, Prince, the Rolling Stones, Paul McCartney and U2.
PepsiCo continues to leverage its diverse multi-brand portfolio – including Pepsi, Frito-Lay, Gatorade, Quaker and Tropicana – with the NFL to connect with fans and enhance their NFL experience. Pepsi returns for a third year as the title sponsor of the Pepsi Super Bowl Halftime Show, bringing the brand’s Live for Now mind-set and one-of-a-kind consumer engagement platforms to provide fans a halftime experience worthy of pop-culture’s biggest stage. This year, Pepsi continues its steadfast focus on the fan with its “Hyped For Halftime” campaign, which will culminate at the Super Bowl.
The PEPSI SUPER BOWL XLIX HALFTIME SHOW is an NFL NETWORK PRODUCTION and will be executive produced by RICKY KIRSHNER and directed by HAMISH HAMILTON.
# # #
NFL: Joanna Hunter, NFL; firstname.lastname@example.org
NBC: Dan Masonson, NBC; Dan.Masonson@nbcuni.com
PEPSI: Angela Tucciarone, Pepsi; email@example.com
KATY PERRY: Ambrosia Healy, Capitol Records; firstname.lastname@example.org
LENNY KRAVITZ: Carleen Donovan, Press Here Publicity; Carleen@pressherepublicity.com