FOR IMMEDIATE RELEASE
Wednesday, December 3rd, 2014
NBC SPORTS RADIO TO LAUNCH “PROFOOTBALLTALK LIVE WITH MIKE FLORIO”
Weekday Show Debuts at Noon ET on Mon., January 5, 2015
Three-Hour Program to Feature NFL News, Analysis & Interviews
Show Available Live on NBC Sports Radio & Live and On-Demand on NBC Sports Radio App, NBCSportsRadio.com and ProFootballTalk.NBCSports.com
STAMFORD, Conn. – December 3, 2014 – NBC Sports Radio will debut in January a new three-hour football-focused program featuring Mike Florio, creator of ProFootballTalk on NBCSports.com and co-host of Pro Football Talk on NBCSN, it was announced today by Westwood One and NBC Sports Group.
ProFootballTalk Live with Mike Florio, premiering Monday, January 5, 2015 at Noon ET, will feature Florio’s critically-acclaimed NFL insight, all-encompassing coverage of the league with the most current news and analysis, and thought-provoking debate. In addition, Florio will conduct interviews with a wide variety of NFL insiders, experts, players and coaches.
“Is there enough NFL news to fill a three-hour show every day? Definitely. If I’m wrong, I’ll just talk really slowly,” said Florio.
“We are excited to bring Mike’s unparalleled NFL insight to our NBC Sports Radio team,” said Rob Simmelkjaer, SVP, NBC Sports Ventures. “The fan appetite for smart NFL talk is insatiable, and we are proud to bring them one of the most respected voices in the industry.”
“Adding Mike Florio and ProFootballTalk to the already impressive lineup of NBC Sports Radio brings huge insight, knowledge and credibility to our ever growing family of great radio stations,” said Jack Silver, NBC Sports Radio’s Program Director. “Mike is a strong voice to have on a daily basis breaking down the biggest sport on the planet.”
Weekdays at Noon ET, ProFootballTalk Live with Mike Florio will air on NBC Sports Radio, the NBC Sports Radio app and NBCSportsRadio.com, and will also stream live on ProFootballTalk.NBCSports.com. On-demand replays of the program will be available on the NBC Sports Radio app, NBCSportsRadio.com and ProFootballTalk.NBCSports.com.
Florio, who created the innovative, NFL-focused football website ProFootballTalk.com, partnered with NBC Sports in July 2009. Since then, both PFT and NBCSports.com have seen tremendous growth in traffic, and Florio has expanded the PFT brand to include ProFootballTalk on NBCSN, the digital program PFT Live, and now the NBC Sports Radio program.
In addition to hosting Pro Football Talk on NBCSN, Florio is a regular contributor to NBC’s acclaimed Football Night in America, the most-watched studio show in sports, the Sunday Night Football postgame show on NBC, and the Sunday Sports Report on NBCSN.
For more information on programming, please contact Westwood One at NBCSportsRadio@westwoodone.com. For a complete schedule of shows, bios, exclusive audio content, and a list of radio stations airing NBC Sports Radio, log on to NBCSportsRadio.com.
About NBC Sports Radio
NBC Sports Radio launched in September, 2012, with its full 24/7 rollout on April 1, 2013. It is produced and distributed by Westwood One, in partnership with NBC Sports Group, and is carried by more than 425 affiliates nationwide. Programming is available on radio affiliates throughout the United States, as well as on NBCSportsRadio.com, NBCSports.com, the NBC Sports Radio mobile app, and on the websites of affiliates. Content includes hourly sports news updates, daily features, and long-form shows. On social media, join the NBC Sports Radio community on Twitter at twitter.com/nbcsportsradio. To listen live or on demand, or to find a station, visit www.nbcsportsradio.com.
About Westwood One
Westwood One offers audio products to reach listeners whenever, wherever they are. Westwood One is a trusted connection between audio companies, advertisers, and audience — with 8,600 radio stations and media partners who reach 190 million weekly listeners and 30 million digital users a month. The company’s portfolio features exclusive brands people love, such as the NFL, Red Carpet Radio, NASH, Rdio, and more. Westwood One is the national-facing arm of Cumulus, representing more than just a network; it is a multi-platform provider of sports, music, news, spoken word, and digital content. For more information, please visit http://www.westwoodone.com/.
–NBC Sports Radio–