FOR IMMEDIATE RELEASE
Sunday, October 12th, 2014
BOB COSTAS HALFTIME ESSAY ON COWBOYS
Among the headlines emerging from this football Sunday, perhaps the biggest is the Cowboys entering the unfriendly confines of Century Link Field in Seattle, and beating the defending Super Bowl champs. The win takes them to 5-1, their best start since 2007.
A couple of years ago, owner, general manager and Texas-sized personality, Jerry Jones, told us that based on the dreary record of the preceding decade, he probably would have fired the general manager if that hadn’t meant firing himself. Duly noted, but in that case, Jones has to receive his share of the credit for a roster that now seems better balanced, and truly poised to contend.
Every team sport benefits when the winning is spread around a bit, but it’s never good when the flagship franchises, the ones with national profiles, are out of the mix for a prolonged period. Since their fifth and last Super Bowl win in January of 1996, the Cowboys have won just two playoff games. They have been 8-8 each of the last three seasons, and entering 2014, over the last 17 seasons, they had a record of 136 and 136.
So for a generation now, the Dallas Cowboys have been the very definition of mediocrity. Not only is that not good for them, but in the big picture, it’s not good for the National Football League either. Whether they root for them, or against them, millions outside Dallas follow the Cowboys. The history, the glamour, the outsized personas and the drama that often surrounds them makes them a subject of perpetual interest.
And now, finally, it appears that things are about to get truly interesting in Dallas once again.