Friday, September 5th, 2014



September 5, 2014 – Vol. 35

NBC Sports Live Extra’s Stream of NFL Kickoff Sets Traffic Record For Non-Olympic, Non-Super Bowl Event

NBC Sports Live Extra’s stream of last night’s NFL Kickoff 2014, featuring the Green Bay Packers and defending Super Bowl Champion Seattle Seahawks, delivered 508,000 uniques and 25 million minutes, making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history, according to data from Adobe Analytics.

Last night’s 25.0 million minutes passed the previous record of 21.3 million for last season’s Week 12 matchup between the Broncos and Patriots. Versus last year’s Thursday Night Kickoff (9/5/13, Ravens @ Broncos), uniques were up 51% and live minutes were up 21%.

Golf Channel Has Its Best Month Ever

Golf Channel Digital set new records with’s best month ever with 41 million page views and 9.8 million visits, up 16% and 81% year over year. Golf Channel Mobile mirrored that success with its best month ever with 37.5 million page views, and its second-best month ever with 5.45 million visits, which represents the second time the mobile platform has exceeded the 5 million mark for visits. This month’s mobile page views are up 4% from its previous record set last August.

MotorSportsTalk Clocks Its Best August Ever

Fueled by NASCAR, F1 and IndyCar coverage, August was MotorSportsTalk’s best month ever with 2.5 million uniques and 3.4 million visits, up 32% and 26%, respectively, from its previous record set in March. August marks the first time the site surpassed 2 million uniques and 3 million visits.

FanDuel Closes Its Next Round of Financing, with NBC Sports Group Participating

As recently announced, FanDuel Inc, the global leader in one-day fantasy sports, announced it has closed $70 million in Series D financing. The latest investment round was led by Shamrock Capital Advisors, LLC, with NBC Sports Group and KKR participating. NBC Sports Group’s Rick Cordella, Senior Vice President and General Manager, Digital Media, joined as a board observer.

FanDuel differs from traditional fantasy sports in which league winners are only declared after the entire multi-month season ends. With FanDuel, the leagues can last just one day and prizes are paid out immediately after the relevant games have finished.

For the full press release, click here.

Now on Mad Dash

Last week, the NBC Sports/Yahoo Sports alliance launched Mad Dash, an original, short-form, video series. A weekday morning presentation hosted by Jenna Corrado, Mad Dash spotlights 3-5 of the top trending, sports stories of that day as determined by Yahoo Sports using multiple, social media sources. To watch Mad Dash, click here.

Around the Web on NBC Sports Digital

OlympicTalk’s Nick Zaccardi held a Q&A with Usain Bolt, who talks Olympic history, racing in the U.S., and more, here; wrote an update on Lindsey Vonn and her cautious approach to returning to the slopes, here; and is posting a long story on Jordan Burroughs, who enters the wrestling worlds next week and how he rebounded from a rare loss in Feb. – his first in five years. / ProSoccerTalk sat down with Jurgen Klinsmann in an exclusive interview to talk about the U.S.’ hopes for the 2018 World Cup. Watch here.

The Men in Blazers sat down to discuss the United States 1-0 win over the Czech Republic on Wednesday and had plenty to say. Watch here.

Tweet Heard ‘Round the World

Sports Illustrated writer Tim Layden: “Right now @nzaccardi owns the Olympic sports beat and there’s no silver medal”